Résultats lu par "Steve Menasche" dans Toutes les catégories

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

Of all the musical developments of rock in the 1960s, one in particular fundamentally changed the music's structure and listening experience: the incorporation of extended improvisation into live performances. While many bands—including Cream, Pink Floyd, and the Velvet Underground—stretched out their songs with improvisations, no band was more identified with the practice than the Grateful Dead. In Get Shown the Light Michael Kaler examines how the Dead's dedication to improvisation stemmed from their belief that playing in this manner enabled them to touch upon transcendence.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Turning retirement savings into a steady income is a big step toward a worry-free retirement. This book introduces you to how to add annuities to your investment mix. It helps you evaluate how to select the best annuities for your needs and steer clear of the worst. You'll learn how different types of annuities can help you turn your retirement savings into a monthly paycheck, protect your investments from market ups and downs, postpone taxes, stay in your home for the rest of your life, and even buy long-term care insurance for less . . .

There have been volumes of books written about the development of US airpower and the technological specifications of each American or Allied aircraft. This is not one of them. This book focuses on the young men who answered the call to duty and were literally transformed from “farm boys to fighter pilots.”

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

We all have habits. Some of them we've carefully established; others we may have simply fallen into. Some help us get our work done; others hold us back. This book explores how to change your behavior to break counterproductive tendencies, combat everyday stressors, and ultimately reach your goals at work and in life. This volume includes the work of James Clear, Rasmus Hougaard, Jacqueline Carter, and Whitney Johnson.

When you don't believe in yourself, everything is more difficult. 100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you really are, but the people you love and work with will believe in you as well.

Ageism is too often an accepted form of bias, even though the facts support the value of aging. Airline pilots forced to retire at the arbitrary age of 65 are usually at the top of their game. Forced retirement in most organizations remove highly skilled performers as well as role models and trainers for newer generations. Instead of revelling in who we are, we begin to try to look younger as soon as possible. People have become inured to "losing" abilities as they age instead of appreciating new abilities that only age can bestow.

If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Momentum, value, interest rates, economic growth, credit risk, liquidity—all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio's performance, reduce volatility, and enhance diversification.

The American Dream is one of the most familiar and resonant phrases in our national lexicon, so familiar that we seldom pause to ask its origin, its history, or what it actually means. In this fascinating short history, Jim Cullen explores the meaning of the American Dream, or rather the several American Dreams that have both reflected and shaped American identity from the Pilgrims to the present.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

Panic anxiety is the number one mental health problem for women and second only to drug abuse among men. Synthetic tranquilizers can alleviate the symptoms of anxiety illnesses. However, in order to achieve lasting emotional tranquility, a significant lifestyle change must be made. The Anxiety Cure provides proven, natural strategies for overcoming panic disorder and finding an emotional balance in today's fast-paced world.

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.

Blending history and cutting-edge economic analysis, and writing in lively and jargon-free prose, Saez and Zucman dissect the deliberate choices (and sins of indecision) that have brought us to today: the gradual exemption of capital owners; the surge of a new tax avoidance industry; and the spiral of tax competition among nations. With clarity and concision, they explain how America turned away from the most progressive tax system in history to embrace policies that only serve to compound the wealth of a few.

Humans beware. As the robotic revolution continues to creep into our lives, it brings with it an impending sense of doom. What horrifying scenarios might unfold if our technology were to go awry? From self-aware robotic toys to intelligent machines violently malfunctioning, this anthology brings to life the half-formed questions and fears we all have about the increasing presence of robots in our lives.

Pay equity has become a hot topic in recent years with pay transparency viewed as an important way to narrow gender and racial pay gaps. However, pay transparency policies and practices remain highly controversial, with divergent attitudes based largely on conjecture or anecdote. In Exposing Pay, Peter Bamberger provides evidence-based insights into how pay communication policies and practices impact outcomes at individual, organizational, and societal levels.

This audiobook explores how the discoveries within the Solar System and of exoplanets far beyond it come together to help us understand the habitability of Earth, and how these findings guide the search for exoplanets that could support life. The author highlights how, within two decades of the discovery of the first planets outside the Solar System in the 1990s, scientists concluded that planets are so common that most stars are orbited by them. The lives of exoplanets and their stars are inextricably interwoven.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.