Résultats lu par "Tim Andrés Pabon" dans Toutes les catégories

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

As Nobel Prize-winning economist Ronald Coase once cynically observed, "If you torture data long enough, it will confess." Lying with statistics is a time-honored con. In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps that people use to back up their own crackpot theories. Sometimes, the unscrupulous deliberately try to mislead us. Other times, the well-intentioned are blissfully unaware of the mischief they are committing.

This audiobook is a behind-the scenes look at this extraordinary time, the federal government’s unprecedented response, and the exemplary work of the inspectors general and their federal law enforcement partners as they followed the money, flagged fraud risks, disrupted fraud schemes, and chased bad guys through a stunning true crime wave.

Trapped in sunny, stifling, small-town suburbia, 17-year-old Morgan knows why she's in therapy. She can't count the number of times she's been the only non-white person at the sleepover, been teased for her "weird" outfits, and been told she's not "really" black. Also, she's spent most of her summer crying in bed. So there's that, too. Lately, it feels like the whole world is listening to the same terrible track on repeat - and it's telling them how to feel, who to vote for, what to believe. Morgan wonders, when can she turn this song off and begin living for herself?

cross between Napoleon Hill and Norman Vincent Peale, with a metaphysical twist, Joseph Murphy gives the listener an early self-help book that is loaded with the benefits of positive thinking, right affirmation, and prayer. He also dabbles a bit in the metaphysical, discussing intuitive faculties and the use of clairvoyants and mediums. This audiobook stresses that whatever you think about will grow...so don't discuss your aches and pains, worries, etc.

The chapters in this audiobook provide the listener with the way to live a life that is healthier, happier, and more fulfilling in every possible way. This audiobook is a tool that can be used for most problems that individuals encounter in life, and have been time-tested to accomplish the goals as intended.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

This wise and delightful guide to the benefits of meditation practice will help listeners cultivate a calm, peaceful, and enlightened lifestyle....Featuring personal anecdotes and stories from the author's spiritual teachings, The Power of Meditation goes beyond a simple how-to book and offers a wonderful listening experience that will inspire listeners to live more wise and fulfilling lives.

South Korea, 1970s: A rash of armed robberies at local Korean banks doesn't concern the American military - until a fatality occurs, and proof surfaces that US soldiers are behind the crimes. The case has been assigned to CID Agents Jake Burrows and Felix Slabem, but they certainly won't do anything that might make 8th United States Army look bad. So Sergeants George Sueno and Ernie Bascom have decided to step in and investigate the robberies - and murder - themselves.

This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.

In Waves, Fredric Raichlen traces the evolution of waves, from their generation in the deep ocean to their effects on the coast. He explains, in a way that is readily understandable to nonscientists, both the science of waves themselves and the technology that can be used to protect us against their more extreme forms, including hurricanes and tsunamis.

An updated edition of an international, perennial best seller - with more than 250,000 copies sold worldwide. As a young veterinarian and decathlon athlete, Dr. Ian Gawler had his right leg amputated as a result of bone cancer in 1975. The cancer returned later that year. Against almost impossible odds, he recovered and went on to found one of the world's first lifestyle-based cancer self-help and support programs in 1981.

Tackling a host of myths and prejudices commonly leveled at atheism, this captivating audiobook bursts with sparkling, eloquent arguments. The authors rebut claims that range from atheism being just another religion to the alleged atrocities committed in its name.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies.

Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go-forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon.

Dr. John Demartini shows you how to overcome the biggest blocks to productivity and streamline your path to success and happiness. Use the methods in this audiobook to determine your highest values and find the quickest path to accomplishing them. You'll achieve productivity, meaning, and fulfillment beyond what you thought possible.

In This is Beyond Budgeting: A Guide to More Adaptive and Human Organizations, award-winning author Bjarte Bogsnes describes a tested and proven way of making organizations more adaptive and human. This involves radically changing traditional management, including the budgeting process, the central nervous system of rigid and bureaucratic organizations. In this book, you’ll learn to establish a highly decentralized and dynamic management model with more adaptive and self-regulating processes, designed in line with and not against human nature.

In Happy Money Happy Life: A Multidimensional Approach to Health, Wealth, and Financial Freedom, celebrated writer, speaker, and entrepreneur Jason Vitug delivers an exciting and practical discussion at the intersection of our mental and emotional health and our money. You’ll explore the importance of physical and spiritual wellbeing, the interconnectedness of environmental comfort, meaningful work, and social connections as you learn to live a healthier, wealthier, and happier life.

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors? In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”