Résultats lu par "Casey Wayman" dans Toutes les catégories

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Are you also tired of going to work every day just to try to make the time pass quickly? Putting all your strength and energy into your job every day, just hoping to go home soon? That's how it is for a large number of people, even those who have actually focused their job selection on finding something that matches their interests. Of course, this can make life very difficult; after all, working is an activity we spend almost our entire lives doing, as it ensures our financial survival. If you find yourself in this suffering that seems hopeless, you have chosen the right book.

"Man is a creature of habit." You have certainly heard this proverb somewhere before. Well, the meaning of the proverb is that man likes to repeat exactly what proves to be good for him. Knowing about the consequences of nicotine consumption and the health benefits you can expect once you quit smoking, you will become an expert in this field. However, the most important part is practical tips and exercises that will help you become the conqueror of your addiction and move your habits in a different direction.

Have you ever had the experience of being manipulated by a person to such an extent that you felt something was wrong with your perception? That you finally started to doubt your perceptive faculty, even your mental health? You are not alone in this: this common phenomenon is called gaslighting, and it is a subtle yet serious form of psychological violence that can have lasting effects on the victim's self-esteem. In this guidebook, you'll learn not only what exactly gaslighting actually is and how this mechanism works, but also how you can free yourself from the manipulation trap.

Philosophy - the term sounds fascinating, beautiful, somehow romantic and harmonious, and at the same time like great intellectual effort. Yet philosophy is actually neither particularly romantic nor particularly strenuous. It is true that one has to use one's brain, and perhaps some things exceed normal common sense, but basically philosophy only means to be interested in man and the world. The image one has in one's mind of ancient Greek philosophers strolling in their long robes in the Athenian sun while exchanging their thoughts may seem romantic, but they often dealt with serious topics.

Our world is changing, the climate is changing. Species that have long existed on our planet are disappearing and resources are becoming scarce. People are slowly realizing that development is not always good. We are exploiting our earth, but we should be looking after it, because we only have this one. Slowly, however, a rethink is taking place and people are trying to undo past mistakes. Attempts are being made to reduce CO₂ emissions, conserve the earth's resources and pay more attention to nature. But once we have become accustomed to a certain standard of living, it is difficult to give it up again or change our habits.

When dark smoke rises from stone temples, the followers of the cult of Dionysus pour each other deep red wine, ancient philosophers passionately discuss in the Athenian agora, and cheering shouts of victory ring out from Olympia in the distance - then you, dear readers, are nowhere else than in the multifaceted world of Greek antiquity. We hear a lot about ancient Greece; be it the huge world of gods that rules over the celestial sphere, strange myths that we still read and love today, or even personalities like that of Alexander the Great that trigger fascination and curiosity in us.

Have you ever sat in front of a blank page after you've resolved to finally draw something again and you simply have no idea what to draw? Your head is suddenly empty, even though you've just been thinking about all the things you absolutely mustn't forget and wondering why your neighbor is vacuuming so early again. You've probably wondered why other people around you have so many original ideas and always have a solution for everything. These people don't let problems get them down and it seems as if they perceive the world differently; more positively and imaginatively.

If you are reading this book, then you have probably come across a very common problem in our time - you are "lost". Not in the physical sense, of course. You have lost one of man's abilities as a superior biological being: mental clarity. How did you come to this? Let me guess: you are tired of the flow of information hitting our brains from everywhere, or maybe your job involves mental work and you can literally feel yourself being mentally overwhelmed, or something has gone wrong in your personal life. How do you feel? Tiredness is the first thing that comes to mind.

Almost 40% of the world's population play video games. Whether on smartphones, consoles or PCs, the gaming industry is growing rapidly - with no signs of stagnation. But you probably belong to a much smaller percentage, because you don't just play a few rounds of Candy Crush in your spare time, no, you mean it a bit more seriously. Maybe you've thought about what it would be like to be an e-athlete, or you know very well that the next rank is within your grasp. That's why you finally decided to buy this guide, because you want to get to the next level because you know you have what it takes.

Rome. What do you associate with this city? - Do you think Rome is the Eternal City? The city that you feel has always been there? The city that fascinated and accompanied you in your Latin lessons? Is Rome for you the city where the ancient Romans strolled across the Roman Forum and gladiators fought fierce battles in the Colosseum? Would you like to get to know the city where the great emperors such as Caesar or Augustus ruled and do you dream of one day walking in the footsteps of Romulus and Remus, the founding fathers of Rome.

Whether in everyday life or at work - wherever people and different characters meet, there is potential for conflict. Do you often find yourself in situations where minor disputes lead to lengthy arguments or where you fail to assert your interests? Do you perhaps jeopardize relationships with people who are important to you or with whom you are dependent? Do you perhaps even feel less educated or eloquent than your counterpart after discussions?

Food and emotions - you may be wondering what the connection is. It may not be immediately obvious to everyone, but for many people, emotions are closely linked to their eating behavior. Whether consciously or unconsciously, regular emotional eating often leads to a high level of suffering for those affected. Emotional eating usually manifests itself in the form of frustration or stress eating - in other words, eating is a way of compensating for a negative feeling. This can result in severe weight gain and eating disorders, which is why emotional eating should not be underestimated.

Stress and a hectic pace are the order of the day for many of us. Not only we adults, but also our children are increasingly stressed. This book contains 13 dream journeys for children to alleviate this stress, recharge their batteries and prevent the daily grind from taking them to sleep at night. The focus is on the honey bears that your child gets to know in the first story. With their help, the traveler is guided through various themes and worlds in the subsequent stories. Reading these richly illustrated stories to your child stimulates their imagination and creativity.

Dark clouds cast a shadow over 17th century Europe and color the continent in a dark fog. When they break out, a deluge of blood and sweat rolls over the countries, destroying landscapes and wiping out entire cities. There has never been a more merciless war in the history of Europe. Between state-building and religious conflicts, soldiers are sent to certain death and villages are razed to the ground.

Do you feel manipulated and deceived? Do you trust people too easily and allow yourself to be blinded by them? Do you have the feeling that you always end up with the wrong people and end up being surprised by their cold-heartedness? Or have you caught a manipulator and want to understand their behavior? Then you have made the right decision by buying this guide. A dark side lurks in many people. They use psychological tricks to manipulate the people around them and play them off against each other. They use people cold-heartedly to achieve their own goals and rarely feel remorse or regret.

Most people in our society can read, but only a few can do it efficiently and quickly. With the help of this book, I would like to try to introduce you to speed reading. This popular reading trend inspires with methods that are supposed to enable you to read up to three times as fast - with little practice and effort. Does this idea sound just right for your life and have you always dreamed of being able to read faster? Then this book is ideal for you. You will learn various techniques and methods for reading faster and how to use them through exercises.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

In professional life, you are constantly faced with situations that present challenges or even develop into serious problems. Teams often end up having lengthy discussions that ultimately fail to produce a truly satisfactory solution. In order to be able to deal with difficulties efficiently, it is therefore very important to have the right communication skills. You can achieve a great deal here with the right questioning technique. In this book, you will learn when and how you can use which questions and what advantages the individual questions have. However, using them requires some practice.

Relaxing baths, reading books, calming teas, lavender, walks, breathing deeply: do these aids sound familiar to you in your search for more inner balance and on the path to greater equilibrium? Are you often easily irritable in everyday life and wish you could react more calmly to many situations? Do you often lie in bed at night and wonder when you will finally be able to calm down and fall asleep? Then this guide may be able to help you. It deals intensively with a type of yoga that calms the body and mind and relaxes the soul.