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NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Who was Muhammad? What do we know historically, and does that differ from how he is seen by his followers and venerated today? Memories of Muhammad presents Muhammad as a lens through which to view both the genesis of Islamic religion and the grand sweep of Islamic history - right up to the hot button issues of the day, such as the spread of Islam, holy wars, the status of women, the significance of Jerusalem, and current tensions with Jews, Hindus, and Christians.

In Ungifted, cognitive psychologist Scott Barry Kaufman - who was relegated to special education as a child - sets out to show that the way we interpret traditional metrics of intelligence is misguided. Kaufman explores the latest research in genetics and neuroscience, as well as evolutionary, developmental, social, positive, and cognitive psychology, to challenge the conventional wisdom about the childhood predictors of adult success. He reveals that there are many paths to greatness, and argues for a more holistic approach to achievement that takes into account each young person’s personal goals, individual psychology, and developmental trajectory.

In Take Control of Your Anxiety--an easy-to-read self-help book for the layperson--Drs. Cortman, Shinitzky, and O'Connor present the current understanding of anxiety: its genesis in the brain, its functions and contributions to human survival and growth, and its progression to pathology. Each of the five major anxiety disorders is featured in a chapter that explores its etiology, practical steps, and exercises for successful resolution and real-life case studies of patients who have overcome the disorder.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.

In this wise and insightful audiobook, psychologist Michael Thompson, PhD, and children's book author Catherine O'Neill Grace illuminate the crucial and often hidden role that friendship plays in the lives of children from birth through adolescence. Best Friends, Worst Enemies brings to life the drama of childhood relationships, guiding parents to a deeper understanding of the motives and meanings of social behavior.

This entertaining examination of everyday science from the fanciful to the factual covers topics ranging from pesticides and environmental estrogens to lipsticks and garlic. Readers are alerted to the shenanigans of quacks and are offered glimpses into the fascinating history of science. The science of aphrodisiacs, DDT, bottled waters, vitamins, barbiturates, plastic wraps, and smoked meat is investigated. Worries about acrylamide, preservatives, and waxed fruits are put into perspective, and the mysteries of bulletproof vests, weight-loss diets, green-haired Swedes, laughing gas, and "mad honey" are unraveled.

Too many investment advisors have taken the path of least resistance, not aware of the risk in systematically withdrawing from what, at times, will be a declining portfolio. Investors seeking to accumulate money for their future needs and investors needing to withdraw money now for a present need both have one thing in common: dividend growth investing represents a powerful weapon in the achievement of their objectives.

If you don't like what you see when you look in the mirror, you may not realize that these feelings are entirely within your grasp. You don't need extensive cosmetic surgery, pricey beauty treatments, or weight loss programs, but you may need to do something even more drastic - change your perspective and the way you view yourself. The Body Image Workbook offers a comprehensive program to help you stop focusing on your perceived imperfections and start feeling more confident about the way you look.

What if those we lead found great purpose in what they do and worked at their jobs with all their heart? Ultimately, don't we hope to foster intrinsic motivation so that the individuals we lead become better employees, better students, or better athletes? Recent discoveries of brain science and the wisdom of top CEOs that Dr. Tim Irwin interviewed for this audiobook give us the answers we've long sought. Science in recent years discovered that affirmation sets in motion huge positive changes in the brain. It releases neurochemicals associated with well-being and higher performance.

As a longtime financial writer and nationally acclaimed investment advisor, Alexander Green understands the importance of money. But in this insightful and inspiring new audiobook, he looks beyond traditional measures of wealth to explore how a rich life is one of significance, not just financial success. As Green observes, money creates wealth, but so do character, conscience, attitude, and wisdom.

An industry-specific guide to the applications of advanced analytics and AI to the banking industry.

Thomas Paine published Common Sense in 1776, a time when America was a hotbed of revolution. The pamphlet, which called for America's political freedom, sold more than 150,000 copies in three months. Paine not only spurred his fellow Americans to action but soon came to symbolize the spirit of the Revolution itself. His persuasive pieces, written so elegantly, spoke to the hearts and minds of all those fighting for freedom from England.

Investing and trading in gold and silver is always a sound idea - and that goes double in a time of unusual market fluctuation. As people look for safe places to diversify their investment risk, you'll likely see the value of your investment go up where other stocks are vulnerable. Gold and silver saw increases in value of 16% and 15% respectively in 2019 - putting them among the top 10 most desirable commodities out there - and are projected to experience even more of a bear market as the dollar wobbles in an uncertain post-COVID world.

Business Valuation for Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.

Stoicism is two things: a long past philosophical school of ancient Greece and Rome, and an enduring philosophical movement that still inspires people in the twenty-first century to rethink and reorganize their lives in order to achieve personal satisfaction. What is the connection between them? This Very Short Introduction provides an introductory account of Stoic philosophy, and tells the story of how ancient Stoicism survived and evolved into the movement we see today.

Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones. In their six-year, five-country study of 77 government organizations—ranging from small departments to entire states—Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don’t work well in the public sector.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.