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Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Val and Julie just want what’s best for their kids, David and Sophie. So when teenage son David comes home one day asking for a Pilot, a new brain implant to help with school, they reluctantly agree. This is the future, after all. Soon, Julie feels mounting pressure at work to get a Pilot to keep pace with her colleagues, leaving Val and Sophie part of the shrinking minority of people without the device. Before long, the implications are clear for the family and society: Get a Pilot or get left behind. With government subsidies and no downside, why would anyone refuse?

Darkly handsome with an arrogant edge, architectural engineer Scout Ritland is the kind of American man who spells trouble. Chantal duPont should know, for she has experienced the best and worst of the country and its people. Yet here she is, home on Parrish Island, putting herself in the way of another bold Yankee. This time, however, it's for a good cause: Scout is the one man who can help her village.

For more than four decades, biblical experts have tried to place the story of Exodus into historical context - without success. What could explain the Nile turning into blood, insects swarming the land, and the sky falling to darkness? Integrating biblical accounts with substantive archaeological evidence, The Parting of the Sea looks at how natural phenomena shaped the stories of Exodus, the Sojourn in the Wilderness and the Israelite conquest of Canaan.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

As they prepare to relocate to Charleston, SC, Olivia, the ultimate New Yorker, has reservations about the promise she made to retire in the Lowcountry, where Nick wants to return home and lead a more peaceful life. They are moving north to south, fast pace versus slow pace, and downsizing. Nick is ecstatic. Olivia is not. She can't let Nick know that their finances are not what he thought. Her client list is evaporating, their monetary reserves are dwindling, and maybe that house she picked out on Sullivan's Island needs too much work.

Taking place in the quintessential Canadian town, The Night Bell moves between the past and the present as two mysteries converge. A discovery of the bones of murdered children is made on land that was once a county foster home. Now it's being developed as a brand-new subdivision whose first residents are already railing against broken promises and corruption. But when three of their number are murdered after the bones are found, their frustration turns to terror.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional but precisely because it was not.

For Kerry Murphy, the inferno is never far away. The flames of that long-ago night still burn in her nightmares: the heat, the choking smoke, the helplessness. She can never run fast enough. Now a gifted arson investigator haunted by her mother's death in a fire, Murphy teams up with a mysterious operative Silver to stop a psychopath determined to set the world on fire. She soon discovers that to catch him, she must use her secret weapon, a prospect that terrifies her more than anything.

Television reporter Riley Spartz is recovering from a heartbreaking, headline-making catastrophe of her own when a longtime police source drops two homicide files in her lap in the back of a dark movie theater. Both cold cases involve women named Susan strangled on the same day, one year apart.

Elizabeth, a member of the "sandwich generation", people caught in the middle of simultaneously caring for their children and for their aging parents, is the mother of Ava and the daughter of Daddy, and responsible for both. Hers is the story of a woman's struggle to keep her family whole, to raise her child in a house of laughter and love, and to keep her father from hiding the house keys in his slippers.

Snatched off the street by heavy-handed thugs, the panicked Paige is bound, gagged and whisked into the back of a van. Despite her determined efforts to free herself, she moves from van, to concrete floor, to limousine, to a ghastly coffin especially fitted for the transport of a human slave. Arriving at her ultimate destination - a scary barbed-wire compound - Paige discovers that her boyfriend Robert has sold her into slavery.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

Twenty-year-old Ruth Stutzman is a wonderful caregiver - but she has no experience with children. Laid off because of budget cuts from her job at a retirement home, she's relieved to find work - even if it means temporarily watching widower Martin Rhodes's brood of six! Martin has been doing his best since his wife's passing, but he and the children need help. Their house, once full of laughter and light, has been darkened by sadness. .

Positively 4th Street is a mesmerizing account of how four young people (Bob Dylan, Joan Baez, Mimi Baez Farina, and Richard Farina) gave rise to a modern-day bohemia and created the enduring sound and style of the 1960s.

Randall Beiler will sacrifice anything to take care of his younger siblings and the family farm, even if it means forsaking love. But when his brother offers pretty Elizabeth Nolt a job cleaning and cooking for the family, Randall is furious - and feels guilty about the way he once broke Elizabeth's heart. Then he learns that Elizabeth and her grandmother are struggling to make ends meet and he knows the offer, no matter how painful, is the right thing for everyone.

Words Whispered in Water is the story of how - against all odds - one woman exposed the culprit in the catastrophic flooding and compelled the news media, and the government, to tell the truth. Words Whispered in Water highlights the importance of exposing the bad behavior of giant corporations and bureaucracies whose unsavory activities affect millions of people, because once bad behavior is exposed, there is noticeably less fraud and better behavior on the part of an organization.

Stinging deaths aren't uncommon in the summertime, but when Henry Wiest turns up stung to death at an Indian reservation, Detective Hazel Micallef senses not all is as it seems. And when it turns out the "bee" was a diabolical teenaged girl on a murder spree with a strange weapon, a dark and twisted crime begins to slowly emerge. The questions, contradictions, and bodies begin to mount, as two separate police forces struggle to work together to save the soul of Westmuir County.

In this eye-opening work of economic theory, Jane Jacobs argues that it is cities—not nations—that are the drivers of wealth. Challenging centuries of economic orthodoxy, in Cities and the Wealth of Nations the beloved author contends that healthy cities are constantly evolving to replace imported goods with locally produced alternatives, spurring a cycle of vibrant economic growth. Intelligently argued and drawing on examples from around the world and across the ages, here Jacobs radically changes the way we view our cities—and our entire economy.

Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.