Advertising Industry

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

Do you want to start your own successful business? Do you need to save your existing business? Do you know what business you want but don't know how to do it because you think you will spend thousands on branding and marketing? This is the book for you! I will share the industry tips, tricks, and techniques which are used to grow businesses online.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.