Advertising Marketing

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Knowledge is drawn from marketing, persuasion, psychology, rhetoric, and more. Connecting them in a way that is highly actionable. This knowledge is what I’ve used to build a successful digital marketing agency, profitable marketing campaigns for my clients and is what I’ve taught thousands of students through my teaching program.

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

Si quiere descubrir cómo dominar su nicho usando marketing en Instagram, siga leyendo...Instagram es una de las redes sociales más grandes del mundo y está convirtiéndose rápidamente en una de las herramientas de marketing online más poderosas para las pequeñas empresas y marcas personales.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

How to build loyalty, generate word-of-mouth, and keep customers coming back - This Ultimate Success Bundle offers key tips, tricks, and information you need to learn how to keep customers coming back. By elevating the customer experience, you’ll make them happy, and happy customers come back time and again. Learn to increase your value in the eye of customers, the dos and don’ts of a positive customer experience, how to build loyalty, generate word of mouth, and encourage customers to come back by crafting the perfect customer experience in this step-by-step guide.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment to broadcast their lives and showcase their talents. In other words, you. Having a YouTube channel has come a long way from being a side gig to a full- time career in 2020. Everyone wants to be the face of the camera and rake in millions in fan following, sipping mojitos in the Bahamas and reviewing Apple Watches.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Sehnst du dich nach einem erfüllteren Leben, der Freiheit, flexibel zu arbeiten und deine eigene Zukunft zu gestalten? Möchtest du deine Verkaufszahlen steigern oder anderen Unternehmern dabei helfen, dasselbe zu tun?

This book contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this book.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords...Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.