American Business History

The Civil War was the first "modern war." Because of the rapid changes in American society, Abraham Lincoln became president of a divided United States during a period of technological and social revolution. Among the many modern marvels that gave the North an advantage was the telegraph, which Lincoln used to stay connected to the forces in the field in almost real time. No leader in history had ever possessed such a powerful tool to gain control over a fractious situation. An eager student of technology, Lincoln had to learn to use the power of electronic messages.

The working cowhand of old was a dusty laborer, but today's rodeo performers can hone their skills before small-town crowds and be stars in urban coliseums.Historian Kristine Fredriksson follows the evolution of rodeo from the range to Buffalo Bill's Wild West to the extravaganzas in modern times.

Edited by filmmaker Sean Conant and with contributions from some of the country's leading scholars including Sean Wilentz, Craig L. Symonds, and Harold Holzer, this volume explores how in the century and a half since it was delivered, the Gettysburg Address has proven a seemingly inexhaustible source of somber reflection and soaring hope, and why its language continues to resonate with so many people seeking meaning for their own struggles and sacrifices.

In Sovereign Soldiers, Grant Madsen tells the story of how this cast of characters assumed an unfamiliar and often untold policymaking role. Seeking to avoid the harsh punishments meted out after World War I, military leaders believed they had to rebuild and rehabilitate their former enemies; if they failed they might cause an even deadlier World War III.

In 1913, an unlikely friendship blossomed between Henry Ford and famed naturalist John Burroughs. When their mutual interest in Ralph Waldo Emerson led them to set out in one of Ford's Model Ts to explore the Transcendentalist's New England, the trip would prove to be the first of many excursions that would take Ford and Burroughs, together with Thomas Edison, across America.

You may never visit the Gettysburg battlefield, but understanding historic lessons from Battle Tested! will have a profound influence on not only your leadership abilities, but also your life, organizations, and career.

During its single year of existence, more money was expended on the Elmira prison than in any of the other Union Stockades. Even with this record spending, a more ignominious figure was attached to Elmira: of the more than 12,000 Confederates imprisoned there, nearly 3,000 die while in captivity - the highest rate among all the Northern prisons. The authors conclusions are based on new, little-known, or never used archival materials. In a similar vein, his description of the prison culture is especially illuminating.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

Private foundations have been the dynamo of social change since their invention at the beginning of the last century. Yet just over 10 percent of the public knows they even exist; and for those who are aware of them, as well as even those who seek grants from them, their internal workings remain a complete mystery

Great Eagle Wood is an animal republic where eagles provide leadership, ducks the entrepreneurial guile, and beavers the backbone to make things happen. Growth in the wood sees the evolution of a banking system, a stock market, and a wood wide web. But when their habitat comes under attack, the wood's very existence is threatened, and the animals are forced to take desperate measures to ensure their survival.

During the Roaring Twenties, two of the most revered and influential men in American business proposed to transform one of the country’s poorest regions into a dream technological metropolis, a shining paradise of small farms, giant factories, and sparkling laboratories. Henry Ford and Thomas Edison’s “Detroit of the South” would be 10 times the size of Manhattan, powered by renewable energy, and free of air pollution. And it would reshape American society.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

In 2000, after the Tribune Company acquired Times Mirror Corporation, it comprised the most powerful collection of newspapers in the world. How then did Tribune nosedive into bankruptcy and public scandal? In The Deal from Hell, veteran Tribune and Los Angeles Times editor James O'Shea takes us behind the scenes of the decisions that led to disaster in boardrooms and newsrooms from coast to coast, based on access to key players, court testimony, and sworn depositions.