American Business

Listen to the voices of a selected group of Latin American leaders share how they emerged and grew. Learn from their stories. Living in Latin America as a foreigner means you have experienced awkward moments and bewildering misunderstandings. All leaders are influenced by their culture.

For readers of The Sum of Us and South to America, an essential new look at the roots of American inequality—and the seeds of its transformation Once the powerhouse of a fledgling country’s economy, the Mississippi Delta has been consigned to a narrative of destitution. It is often faulted...

As a young college student in Atlanta, Vernon E. Jordan, Jr. had a summer job driving a white banker around town. During the man’s post-luncheon siestas, Jordan passed the time reading books, a fact that astounded his boss. “Vernon can read!” the man exclaimed to his relatives. Nearly 50 years later, Vernon Jordan, now a senior executive at Lazard Freres, long-time civil rights leader, adviser and close friend to presidents and business leaders and one of the most charismatic figures in America, has written an unforgettable book about his life and times.

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Discover the underdog story of the improbable rise of small-batch distilling in America. This bracingly written, fast-paced work traces the relationship of Americans to spirits such as bourbon, scotch, vodka, gin, and rum. And it presents the full story of a plucky band of entrepreneurs who disrupted the nation's conception of how those libations could appear and taste - and how much they could cost.

Terrorism and radicalization came to the forefront of news and politics in the US after the unforgettable attacks of September 11th, 2001. When George W. Bush famously asked "Why do they hate us?," the President echoed the confusion, anger and fear felt by millions of Americans, while also creating a politicized discourse that has come to characterize and obscure discussions of both phenomena in the media.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Through his nightly CNN show Lou Dobbs Tonight, his syndicated radio program, and his monthly magazine column, Lou Dobbs has become one of America's most visible, popular, and respected voices on business and financial matters. Now, with War on the Middle Class, Dobbs takes an impassioned and rousing stance on the all-out class war that is turning the American dream into a nightmare.

Emilio Estefan llegó a los Estados Unidos como refugiado cubano y se convirtió en uno de los productores más exitosos en la historia de la música. Él tiene un sentido tan profundo de orgullo y herencia, que emana de cada cosa que toca. Para Emilio es importante la motivación. Para el, la motivación es mucho más apremiante y urgente que la inspiración: Si no estas motivado, jamás estarás en condiciones de sentirte inspirado.

Super Agent. Maverick. Reformer. Iconoclast. Dealmaker. Dentist? Jerry Argovitz has worn many hats in his remarkable life, both inside and outside of the world of sports. As a player agent representing and advising some of the biggest names in the game, Argovitz challenged the NFL both at the negotiating table and in the courtroom, earning a reputation as one of the most powerful men in professional sports.

Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major companies' futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman that almost kills a deal to save at least two of the companies. Hollywood? No. This was real. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors.

This updated and expanded edition is the first and only book to offer a leadership model firmly based on the Latino experience and culture. By 2045, Latinos will make up one in four Americans. They are projected to be 78 percent of the new entries into the labor force in the next 10 years.

In this thought-provoking and heartbreaking memoir, an award-winning writer tells the story of his father, John Stanley Ford, the first Black software engineer at IBM, revealing how racism insidiously affected his father’s view of himself and their relationship.

In this "powerful and inspiring" true story, follow Joe Moglia's legendary career transition from head football coach at Coastal Carolina University to the CEO of TD Ameritrade, one of the country's most successful financial firms. By the time Joe was in his early 30s, he had risen through the high school and college football ranks to become the defensive coordinator at Dartmouth. His dream was very much within reach. Problem was, Joe wasn't making enough money to support his growing family.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

Taking the company into the 21st century was not going to be easy for Mr. Blue, Jr. His Chief of Staff, B.B. Queen, seemed to be getting with the program, while other sales executives were lagging behind. Faced with constant threats from those challenging his authority and the voice of Mr. Blue, Sr. echoing in his head, he and others find themselves involved in a series of games with plots and twists that keep them all on their toes, everyone vying for the prize. Who will advance? And who will be sent packing?

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.