Animation Business

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

How to Animate is the first of it’s kind - a series of 26 books collecting everything I have learned so far in my 30-plus year career. It contains all of the advanced techniques that would normally take a lifetime to master! The first book, Advancing Your Animation Beyond The Basics, is the gateway to all of the others. It will show you what skills you need to learn to become a great animator. The other books in this series will teach you those skills. It doesn’t matter what style of animation you do, the techniques, theories, and mindset taught, relates to all of them.

The Animation Handbook is the guide to best practices for animation in digital product design. This book uncovers the seven principles of bringing motion into user interface design and explains how animation is the bridge to telling better stories and engaging users in more human and intuitive ways. By bringing elements from our real world experiences into the virtual space, we can build greater trust in our products and better relationships with the people who use them.

Animation is everywhere - from the Internet to the silver screen - and due to the rapid growth of animation in virtually every field and industry, so are animation jobs. Fueled by the worldwide explosion of film and television productions, new and original animated films, and apps and videos for mobile computing devices, the fields of animation and special effects, video games, and e-learning are all expected to grow.

Almost everything you know about Mickey Mouse is wrong: He wasn’t Disney’s first star; Steamboat Willie wasn’t his first movie; Mickey wasn’t a nice guy - and Walt Disney didn’t invent him. In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’ friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both - when you don’t want to drop anvils on their heads.

If you’re a student who wants a job in the animation industry, then an animation internship is the best way to improve your chances of getting into this exclusive and exciting industry! Animation internships give you vital experience and networking opportunities - and can be a stepping stone for a job in the industry.