Art Business

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

A fascinating look at Hollywood’s most turbulent decade and the demise of the studio system—set against the boom of the post–World War II years, the Cold War, and the atomic age—and the movies that reflected the seismic shifts “The definitive book on 1950s Hollywood.” —Booklist...

Knowing how to influence others is crucial to your success. It’s found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively - to inspire and convince others to follow your lead, share your point of view, or buy your products and services - requires adaptability, perceptiveness, and some insight....

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that...

Want to make a living by making people laugh? The comedy industry is bursting with opportunities—find out how to claim your place in the spotlight with 10 Steps to Be a Working Comedian. Comedy is a business, and there’s work waiting for anyone funny enough to take the stage. Greg Dean, the renowned Professor of Stand-Up Comedy, shows you how to turn your passion for laughs into a lucrative career, from one-nighters to week-long gigs. This book reveals how to build a show to get work, secure it, and what it takes to thrive in an ever-expanding industry.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

A remarkable memoir by the man at the apex of Canadian power for over fifty years, Private Power, Public Purpose is the ultimate insider's history in the worlds of politics, business, and philanthropy. Private Power, Public Purpose is an ambitious and sweeping first-hand account of the past 50...

Read by the author. LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader...

We’ve all got a choice. We can get better at fighting or worse at life. Every day, we absorb body blows: some glancing, others that knock us to the mat. It doesn't matter how well-prepared or tough you think you are. Everyone, at some point, is hit with a haymaker from life. It's the cost of...

A REESE’S BOOK CLUB PICK INSTANT NEW YORK TIMES BESTSELLER Riveting and unconventional, The Last Story of Mina Lee traces the far-reaching consequences of secrets in the lives of a Korean immigrant mother and her daughter Margot Lee's mother is ignoring her calls. Margot can’t understand why...

Are you tired of decision-making processes that drag on, hindering progress and stifling success? Discover a transformative approach in "Accelerated Decision-Making" by Jess Pryce. This book is your gateway to unlocking the power of the executive summary for dynamic, impactful choices.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

Dans cet audiobook en 3 parties découvrez ce qui distingue les leaders du reste du monde ! Et surtout comment en devenir un ! L'attitude, le sens de la communication et l'art de la persuasion sont les ingrédients clés ! Comment, quand et où les utiliser, voilà le secret que vous dévoilera cet audiobook !

With her trademark humor, enthusiasm, and no-nonsense guidance, #1 New York Times best-selling author of E-Squared Pam Grout invites you on a yearlong "apprenticeship" to recognize and unleash your innate creativity.Making art does not necessarily mean painting a gallery-worthy still life or...

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Unleash your Sigma male potential! A Sigma is a man who doesn't need the approval of others. He does not like noise and is always calm and collected. These men do not care about other people's expectations. They break the rules, don't seek approval, and don't open up to everyone. Confident but not eager to be the center of attention, Sigma males attract women like a magnet. Anyone can develop the qualities of a Sigma male. However, no known Sigma was born this way - in most cases, there is a lot of work behind an attractive image, self-esteem, and inner strength.

The perennially bestselling golf title, Golf in the Kingdom, hailed by the San Francisco Chronicle as the "masterpiece on the mysticism of golf," is a wonderfully told romp through the Scottish links, the most beautiful and challenging golf courses in the world where, truly, anything is possible...

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.