Art Business

Uncertainty is a part of every decision we make, from the everyday to the high-stakes, from personal choices to professional strategy. The Art of Making Decisions Under Uncertainty offers a clear, practical approach to dealing with the unknown without getting stuck or overwhelmed.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.

A riveting and revealing look at the shows that helped cable television drama emerge as the signature art form of the twenty-first century. In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest...

“A fascinating peek behind the making of a megahit, and a delightful bit of nostalgia for those of us who remember life before streaming TV.” —Town & Country Welcome to the O.C., b*tch: it’s the definitive oral history of beloved TV show The O.C., from the show’s creators, featuring...

From the multi-award-winning performer, author, and activist, a comprehensive program for addressing mental and physical health—and encouraging communities to do the same—featuring a conversation between the author and Lauren Von Der Pool, “…one of the people who has played an important...

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

How to Start a Home-Based Art Business is your ultimate guide to transforming your passion for art into a thriving business. Whether you specialize in painting, illustration, digital art, or craft-making, this book will walk you through every step of establishing and expanding your home-based art business. With actionable strategies, expert advice, and inspiring stories from successful home-based artists, this guide covers everything from setting up your studio and managing finances to marketing your work globally and building a brand that resonates with your audience.

Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these “monkeys” back to the underperformers. Through a simple but brilliant metaphor, Todd Whitaker helps you reinvigorate your staff and transform your organization.

Using stories from his time at Netscape, Apple, and Slack, Michael Lopp presents a series of small but compelling practices to help you build leadership skills. You’ll learn how to create teams that are highly productive, highly respected, and highly trusted. The essays in this book examine the practical skills Lopp learned from exceptional leaders - as a manager at Netscape, a senior manager and director at Apple, and an executive at Slack. You’ll learn how to apply these lessons to your own experience.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

Inside this book, you’ll uncover powerful lessons about leadership from two of history’s most incredible figures - the Chinese military strategist and author of The Art of War, Sun Tzu, and Italy’s famous Niccolò Machiavelli, the father of modern political thought. With lessons about leadership qualities, the science of deception, the power of knowledge, and much more, this comprehensive book arms you with the knowledge you need to take your leadership skills to the next level.

The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth...

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

The Authentic Actor: the Art and Business of Being Yourself illuminates for today’s actors the skills, strategies, and mental approach to navigating the intersection of art and commerce. It’s the culmination of Michael Laskin’s over forty years in the profession, and thousands of hours of classroom work and private coaching. Today’s “Authentic Actor” is someone who has successfully merged their highly developed talent with their fully examined identity. Defining, refining, and understanding your indelibility as an actor, your “blink-of-an-eye” factor, is key.

A remarkable memoir by the man at the apex of Canadian power for over fifty years, Private Power, Public Purpose is the ultimate insider's history in the worlds of politics, business, and philanthropy. Private Power, Public Purpose is an ambitious and sweeping first-hand account of the past 50...

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who...