Art Research

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

"Writing is spooky," according to Norman Mailer. "There is no routine of an office to keep you going, only the blank page each morning, and you never know where your words are coming from, those divine words." In The Spooky Art, Mailer discusses with signature candor the rewards and trials of the writing life, and recommends the tools to navigate it. Addressing the listener in a conversational tone, he draws on the best of more than fifty years of his own criticism, advice, and detailed observations about the writer's craft.

Long before the era of the news anchor, the pundit, and the mini-cam, one man blazed a trail that thousands would follow. Reporting live from the streets and rooftops of London as Nazi war planes rained terror from the skies during the Battle of Britain, Edward R. Murrow brought the stark horror of war and the shock of breaking news events directly into American living rooms for the first time, and that was just the beginning.

Are you ready to raise your writing game? Discover advanced creative writing techniques to take your fiction, drama, and poetry to a new level! Dramatic techniques are all about bold, clear, high-impact writing. Once you discover the craft concepts used by screen and stage writers to bring stories to life, you’ll never look back. This practical guide to dramatic concepts will give you confidence in structure, plotting and character, and may even blow your mind. At the very least, you’ll kick yourself for not discovering them sooner.

An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative Schools Parents everywhere are deeply concerned about the education of their children, especially now, when...

Story captures our hearts and feeds our imaginations. It reminds us who we are and where we came from. Story gives meaning and direction to our lives as we learn to see it as an affirmation of God’s love. Drawing upon her own experiences, well-known tales in literature, and selected narratives from Scripture, Madeleine L’Engle gently leads the way into the glorious world of story in The Rock That Is Higher. Here she acknowledges universal human longings and considers how literature, Scripture, personal stories, and life experiences all point us toward our true home.

Would you like to write a non-fiction book that readers love? There's an art and science to writing a non-fiction book that excites your readers and which earns you money. My name is Bryan Collins, I'm an author from Ireland, and I've published a number of popular non-fiction books. In this detailed, yet practical writing book, I explain all you need to know about writing your non-fiction book, step-by-step.

Ernest Hemingway, Zadie Smith, Joan Didion, Franz Kafka, David Foster Wallace, and more. In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature's most transformative figures. Each chapter contains a mini biography of one of the world's most lauded authors, focused solely on his or her writing process.

Behind every acclaimed work of literature is a trove of heartfelt decisions. The best authors put painstaking - sometimes obsessive - effort into each element of their stories, from plot and character development to dialogue and point of view. Veteran editor and teacher Richard Cohen draws on his vast reservoir of a lifetime's reading and his insight into what makes good prose soar.

From the Corner of Bad and Ass is a collection of Carrie Schiffler’s memories about growing up in welfare housing to absentee and alcoholic parents. Throughout these heart-wrenching and often-hilarious stories, we cheer her on as she fights to survive domestic violence, sexual abuse, and cycles of poverty and addiction ... all before her 18th birthday. Prepare to laugh at her attempts to earn the attention she craves and prepare to cry over the inappropriate attention she receives.

Mario Vargas Llosa dirige a todos aquellos que tienen la ilusión de llegar a ser escritores unas magníficas reflexiones en forma epistolar acerca del arte de narrar. Cómo comenzar a cristalizar esa vocación en obras literarias, por dónde empezar esa aventura, de dónde salen las historias que cuentan las novelas... son algunas de las preguntas a las que el Premio Nobel de Literatura da respuesta en este libro, que se convierte así en una lección magistral del oficio de escribidor.

Helen Garner visits the morgue, and goes cruising on a Russian ship. She sees women giving birth, and gets the sack for teaching her students about sex. She attends a school dance and a gun show. She writes about dreaming, about turning 50 and the storm caused by The First Stone. Her story on the murder of the two-year-old Daniel Valerio wins her a Walkley Award.

Ayn Rand discusses how a writer combines abstract ideas with concrete action and description to achieve a unity of theme, plot, characterization, and style, the four essential elements of fiction. Here, too, are Rand's illuminating analyses of passages from famous writers, rewrites of scenes from her own works, and fascinating rules for building dramatic plots and characters with depth.

The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.

For nearly two centuries, the authorship of William Shakespeare's plays has been challenged by writers and artists as diverse as Sigmund Freud, Mark Twain, Henry James, Helen Keller, Orson Welles, Malcolm X, and Sir Derek Jacobi. How could a young man from rural Warwickshire, lacking a university education, write some of the greatest works in the English language?

Good Prose is an inspiring book about writing - about the creation of good prose - and the record of a warm and productive literary friendship. The story begins in 1973, in the offices of the Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him, and from that article grew a lifelong association. Before long, Kidder's The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize.

What are the secrets for writing a great ending for your novel? How do you leave readers so satisfied that they'll want another book by you, right now? What tools and techniques can shape your last 50 pages into a powerful, unforgettable experience? Listen to this audiobook, and you will come away with a thorough knowledge of why great endings work and how to create them for every novel you write.

Autism is a subject that has always fascinated and intrigued me; a closed and impenetrable universe that, after years of research, traditional and modern approaches are allowing us to understand and treat therapeutically. I tried to understand what is hidden in the mysterious and particular world of the autistic child. I wanted, therefore, to deepen understanding of this particular condition.

An award-winning novelist, philosopher, essayist, screenwriter, professor, and cartoonist, Charles Johnson has devoted his life to creative pursuit. His 1990 National Book Award-winning novel Middle Passage is a modern classic, revered as much for its daring plot as its philosophical underpinnings. For 33 years, Johnson taught and mentored students in the art and craft of creative writing. The Way of the Writer is his record of those years and the coda to a kaleidoscopic, boundary-shattering career.

Join your favourite Indie Horror authors for some tales about their adventures navigating the industry. The highs, the lows, and everything in between. Some of them give some tips and advice and others share their funny and embarrassing stories. This is not a "How To" book, but there are many great lessons inside if you are looking to write or boost where you are at the moment.