Artificial Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Most people struggle with AI because they don't know how to talk to it. This hands-on beginner's guide gives you the tools, confidence, and structure to get real results from today's most powerful AI tools, no tech skills required. The AI Workshop is your plain-language guide to mastering prompt engineering, the skill that turns vague AI requests into powerful results. Whether you're a student, business owner, creative professional, or simply curious about AI, this book shows you how to stop guessing and start getting consistent, high-quality outputs.

Trust in Artificial Intelligence is not just a regulatory requirement—it is a matter of business ethics, cultural awareness, and responsible design. This book takes an integrated approach, revealing how Trustworthy AI Systems extend beyond algorithms, servers, and databases to also include appearance, environment, and humans.

AI-Built Digital Empire is a practical, step-by-step guide for solopreneurs, creators, consultants, and online business builders who want to scale faster—without hiring teams, burning out, or working longer hours. This book shows how artificial intelligence can act as a silent co-founder, handling automation, content creation, customer engagement, analytics, and workflows while you focus on strategy and vision.

Read by the author. Will technology change what it means to be human? You don't have to be a computer scientist to have discerning conversations about artificial intelligence and technology. We all wonder where we're headed. Even now, technological innovations and machine learning have a daily...

Bloomsbury presents Unfinished by Lucas Cantor Santiago, read by Christopher Ragland. For most of his career, the Emmy Award–winning composer and producer Lucas Cantor Santiago was a self-described luddite. Technology, he felt, was moving too fast, transforming the world and the arts with no regard for the cost in tradition, hard-won human wisdom, and tried-and-true methods of mastery.

Want to Implement AI Agents in Your Organization? Heard of Agentic AI & Wonder What It Is About? Need a No-BS Guide to Implementing AI Agents Today? If you answered yes to any of these questions, then keep reading ... Amazon-bestselling author and AI consultant David M. Patel is going to show in this comprehensive hands-on executive guide to AI Agents everything you need to know to implement and harness the full potential of AI Agents & Agentic AI in your organization.

This groundbreaking book is your ultimate guide to understanding and leveraging the power of artificial intelligence. Whether you're a curious beginner, a tech enthusiast, or an entrepreneur ready to revolutionize your business, this guide provides you with everything you need to navigate the AI-driven future.

In an era where IT environments are growing more complex and dynamic, traditional monitoring and management approaches can no longer keep up. AIOps: Automating IT Operations with Artificial Intelligence explores how artificial intelligence and machine learning are revolutionizing the way organizations manage, optimize, and future-proof their IT operations.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Agentic Artificial Intelligence reveals how to turn today’s AI into your smartest business partner—one that amplifies your decisions, drives innovation, and accelerates results. Written as a clear, actionable roadmap, this audiobook shows you exactly how to work with next-generation, goal-driven AI systems that execute with autonomy and insight.

AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 — the first general...

Step into the future of education with Dr. Samuel Li’s groundbreaking exploration of how Generative AI, immersive technologies, and metaverse classrooms are reshaping learning for the next generation. Smart Education is part of the acclaimed Building Digital Twin Metaverse Cities book series, which provides insights into how emerging technologies are revolutionizing every aspect of our lives.

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? Drawing on more than a decade of research, award-winning scholar Kate Crawford reveals how AI is a technology of extraction: from the minerals drawn from the earth, to the labor pulled from low-wage information workers, to the data taken from every action and expression. This book reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequity.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

Combining technical rigor and deep up-to-the-minute knowledge about AI development, the natural sciences (especially neuroscience), and philosophical literacy, "What Is Intelligence?" argues—quite against the grain—that certain modern AI systems do indeed have a claim to intelligence, consciousness, and free will.

"May prove to be the most important book of our time.”—Tim Urban, Wait But Why The scramble to create superhuman AI has put us on the path to extinction—but it’s not too late to change course, as two of the field’s earliest researchers explain in this clarion call for humanity. In 2023...

In a climate-ravaged landscape where AI and humans vie for political power, a journalist must unravel a murderous plot that will either upend the world or save it. 2050: Investigative journalist Marcus Tully is grieving his wife and unborn child, ten years after they perished in a deadly heat...

Enter the world where artificial intelligence meets ambitious side hustlers. ChatGPT Side Hustle Income explores the endless possibilities of ChatGPT and its ability to enhance online side jobs. Discover how ChatGPT can take your side hustle to new heights. From content creation to digital marketing to business services, we uncover various uses, highlight real-world scenarios, and list prompts to unleash ChatGPT’s full potential.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.