Automotive Business

Wenn Europas Autobauer überleben wollen, müssen sie sich radikal umstrukturieren - sowohl mental als auch real. Ex-Audi-Vorstand Peter Mertens ist überzeugt: Zukunftsfähig sind nur die Unternehmen, die mehr Nachhaltigkeit wagen, die sich stark machen für mehr europäische Souveränität in der globalen Automotive Industrie und sich öffnen für Kooperationen innerhalb und außerhalb der Branche. Dabei ist ein Zusammenschluss von Wirtschaft, Politik und Wissenschaft ebenso nötig wie ein neues Verständnis dessen, was ein Auto überhaupt ist.

The world is moving towards trillions of connected devices that in a few years will be not smartphones, but virtually anything - most of which has never been connected before. This connecting the unconnected will enable the Internet of Things - the rise of which is both exciting and confusing. The authors evaluate the opportunities that emerge as a result of the Internet of Things focusing on the impact to individuals, industries and societies.

Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive for the benefit of the economy and society.

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.

Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you’re not willing to be among the most innovative thinkers regarding brand connection, you’re simply not going to survive, let alone thrive.

Do you love cars? Do you love interesting stories about start-ups? Do you love crazy stories about founders and their ups and downs? This book, and the books in this series, are for you.

Every salesperson has heard it—the dreaded words: “I’m just looking.” But what if you could turn those hesitant browsers into eager buyers? In I’m Just Looking... The Secret to Selling the Difficult Customer, master automotive trainer Amid Jones unveils SPARC—The Strategic Automotive Sales System, a game-changing approach designed to help sales professionals connect, engage, and close more deals without pressure or gimmicks.