Behavior Business

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Apprenez à gérer les personnalités toxiques au travail. Des experts en stratégie d'entreprise livrent leurs conseils pour apprendre à gérer les personnalités toxiques au travail, quel que soit leur profil : paranoïaque, anxieux, narcissique, hystérique, etc. S'appuyant sur des cas concerts, ils montrent comment trouver la bonne attitude et les bonnes paroles afin de désamorcer les tensions et de rétablir des relations apaisées.

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, his­tórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.

Human beings have been organizing to accomplish work for as long as we’ve existed. So why is organizational behavior still so elusive and mysterious? In this book, one of the greatest scholars in his field reframes his career’s work around the seven forces that drive all organizations. Mintzberg identifies them as efficiency, proficiency, consolidation, collaboration, culture, division, and conflict.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

In the Good is the New Cool Guide to Conscious Business, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization. This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.

What if there was a way to instantly see your reality with the clarity of a coach – unencumbered by the baggage of you being you? In Distancing, bestselling author and former submarine captain David Marquet (Turn the Ship Around!) and psychology professor Michael Gillespie introduce a powerful...

The purpose of this book is to provide you with a thorough picture of what Parkinson’s Law is, what effects this are being placed on our minds that this law shines a light on, how those effects manifest themselves in the physical world through our actions, the limits this can place on us, and what you can do to harness the power of those mental tendencies to benefit you.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations' cultures. James Heskett demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. Win from Within offers a playbook for developing and deploying culture that enables outsized results.

Bullies aren't limited to the playground. These days, they roam our offices and can be found everywhere from break rooms to boardrooms. They don't steal your lunch money, but they can make your work life a living hell - and even ruin your career. Whether the bully is a boss or a coworker...whether you're the target of manipulation, intimidation, verbal abuse, or deliberate humiliation, Beating the Workplace Bully will show you how to fight back.

Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The Loudest Duck is a book for managers and executives faced with the productivity and leadership challenges of a heterogeneous, multicultural workplace. It's a book for anyone working his or her way up the ladder in this new corporate world order. It's a book for anyone who belongs to a non-dominant group, be it women, people of color, short people, or employees who don't play golf but whose bosses do.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

Hierarchy in organizations is obsolete. There is a better way: one that increases the engagement of employees and managers alike, reduces micromanaging and other limiting approaches, and promotes organizational and individual success. In this book, self-management expert Samantha Slade presents seven concrete practices to help your organization flatten its existing hierarchy and develop a horizontal organization. The result will be enhanced creativity, greater growth, and an increased employee retention and productivity - and a better bottom line.

From an award-winning New York Times investigative reporter comes an outrageous story of greed, corruption, and conspiracy, which left the FBI and Justice Department counting on the cooperation of one man.

Research tells us that one in twenty people have no empathy. Empathy is the human ingredient that enables trust, forges bonds and allows teams to work and workplaces to thrive. The psychopath is not interested in cooperative effort but in individual power and glory - and they will stomp on anyone who gets in their way. Using research and stories drawn from history, politics, sports and business, Gillespie explains how workplace psychopaths - from bosses to clients, colleagues and customers - see the world, and highlights their devastating impact on workplaces.

This audiobook is for anyone, ranging from senior leaders to the front line, charged with leading continuous improvement efforts for their organization. Regardless of the improvement program or tools your organization chooses, it is a must-listen for successful implementation, sustainability, and growth. We describe our learnings from decades of field work, and why improvement initiatives in some organizations do extremely well, but in others struggle and die out. Discover what is most necessary to foster and sustain a culture that is nimble, able to continually improve and innovate.