Behavior Business

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Helping is a fundamental human activity, but it can also be a frustrating one. All too often, to our bewilderment, our sincere offers of help are resented, resisted, or refused - and we often react the same way when people try to help us. Why is it so difficult to provide or accept help? How can we make the whole process easier?

As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more. There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance.

Baby Boomers, Gen X, Millennials and Gen Z have different mindsets, expectations and communication styles, yet they have one thing in common: they all feel misunderstood. Being aware of each other’s needs, challenges, viewpoints, strengths—even fears, is key to unlocking the power of intergenerational collaboration in the workplace. Unlike most management books, this will use stories to reveal the origins of intergenerational conflicts, provide groundbreaking strategies to address them, and share first account best practices from leading global organizations.

Your workday is filled with them - people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This indispensable guide details specific techniques for handling all of them, with easy-to-follow scenarios for every situation. Updated and revised to reflect modern issues including technology, generation gaps, and language barriers, this guide describes 10 kinds of culprits and offers helpful strategies and phrases for diffusing workplace tensions and effectively resolving conflicts.

Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP - Intentional Energetic Presence - for transforming your workplace and your life. The key to any company's success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture - by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation.

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment.

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

This book is for anyone who has experienced a difficult person at work. Revealing the nine different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively.

Drawing on interviews with executives from Fortune 500 companies, Kathleen Kelley Reardon has compiled essential advice on how to break into the inner circle of power at the top of the corporate ladder. Many books cover practical business knowledge, but few address the issue of interpersonal skills. The ever-changing circle of power within a corporation may not necessarily follow the same guidelines it publicly professes. The most talented employee isn't always the one promoted; there is an intangible quality the upper echelon look for.

Et si votre gentillesse était votre superpouvoir ? Avez-vous déjà entendu dire que la gentillesse était une faiblesse ou qu'être "trop gentil" pouvait vous empêcher de réussir ? Et si vous découvriez aujourd'hui que votre gentillesse est au contraire votre plus grande force et qu'elle est, une fois bien canalisée et comprise, "la" valeur indispensable à votre réussite personnelle et professionnelle ?

As an executive with decades of management experience at top Silicon Valley companies including YouTube, Google, and Twitter, Bruce Daisley has given a lot of thought to what makes a workforce productive and what factors can improve the workplace to benefit a company’s employees, customers, and bottom line. In his debut book, he shares what he’s discovered, offering practical, often counterintuitive, insights and solutions for reinvigorating work to give us more meaning, productivity, and joy at the office.

We all know that meetings suck, right? You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck; we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

Participants at leadership conferences often tell Sally, “Please don’t spend your time telling us why developing and retaining a diverse workforce is important. We get it. The problem is, we don’t know how to do it.” Rising Together provides that missing how in full detail by identifying both what holds us back and specific tactics that can help us move forward.

For women in tech, Silicon Valley is not a fantasy land of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia", where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties. In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals....

To edge out the competition in today's disruptive environment, you need to ensure that your company is agile - that it can respond to change instantly and effectively. Because fast and furious change is the only thing you can count on in business today. Network expert Michael Arena helped enable GM's legendary turnaround. In this book, he explains how you can transform your own company through the concept of adaptive space.

Jenn Lim has dedicated her career to helping organizations from name-brand industry leaders to innovative governments build workplace cultures that benefit both their employees and their bottom line, with less employee turnover, greater engagement, and higher profits. Her culture consultancy, Delivering Happiness, demonstrates the profound impact happiness can have on businesses' ability to thrive in our ever-changing times. In this book, she clearly and concretely shows the way the model works in a hyper-connected fast-paced world.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

India's huge population of 1.2 billion people is as varied and colorful as the spice markets of Old Delhi. Each region, caste, and community has its own culture, reflecting unique histories shaped by conquest, creativity, and religion. Steeped in ancient traditions, exceptionally fatalistic, and intensely passionate about their culture, the Indians are also ingenious, creative, and world leaders in cutting-edge science and technology. Show interest in their country, and it will be reciprocated with genuine warmth and friendship.