Behavior Theory

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

A full-scale investigation of the controversial and often misunderstood science of attachment theory, inspired by the author’s own experience as a parent and daughter. “A profound and beautiful work . . . searingly honest, brazenly fresh, and startlingly rich.”—Andrew Solomon, author of...

Organizational behavior is an important and growing field in leadership and management studies, yet it has been largely overlooked by leaders of churches and other Christian ministries. This introduction to the topic accounts for the unique dynamics of Christian organizations, gives theological foundations, and provides key insights and guidance to those studying or practicing leadership in churches and ministries.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

In this must-have for anyone who wants to better understand their love life, a mathematician pulls back the curtain and reveals the hidden patterns—from dating sites to divorce, sex to marriage—behind the rituals of love. The roller coaster of romance is hard to quantify; defining how lovers...

Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Forget the language instinct—this is the story of how we make up language as we go Language is perhaps humanity’s most astonishing capacity—and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us...

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

A seasoned peacebuilder and acclaimed expert on violence explains the five reasons why conflict (rarely) blooms into war and how to interrupt that deadly process It’s easy to overlook the underlying strategic forces of war, to see it solely as a series of errors, accidents, and emotions gone...

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.