Behavior Theory

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Longlisted for the 2023 PEN/E.O. Wilson Literary Science Writing Award A lively exploration of animal behavior in all its glorious complexity, whether in tiny wasps, lumbering elephants, or ourselves. For centuries, people have been returning to the same tired nature-versus-nurture debate...

The Hope-Driven Leader is not about feel-good theory or dry data. It's an action guide informed by the thousands of people Gill has coached in both the corporate and entrepreneurial worlds around the globe. Whether you are a rising star or a seasoned leader in your own business, a corporation, or your community, The Hope-Driven Leader offers you a roadmap for instilling positive beliefs and behaviors into the core of your being and the culture of your workplace. Let the journey begin!

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI.

In Predicting Human Behavior, author and emotional intelligence theorist Ambrosia Lea introduces the Theory of Mindsets (TOM)—a practical framework for decoding the emotional patterns behind everyday behavior. Whether you're navigating conflict, struggling with self-doubt, or trying to connect more deeply with others, this book offers tools to help you regulate your emotions, shift your mindset, and respond with intention.

Whether you believe it or not, the quantum world is real! Quantum physics discovers the behavior of energy and matter at the nuclear, atomic, molecular, and even smaller levels. This book will make such a complicated subject simple to comprehend. It avoids the complicated math and jumps right into all the implications, thought experiments, paradoxes, and concepts that make quantum physics so intriguing to people out there.

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business. A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass...

Organizational behavior is an important and growing field in leadership and management studies, yet it has been largely overlooked by leaders of churches and other Christian ministries. This introduction to the topic accounts for the unique dynamics of Christian organizations, gives theological foundations, and provides key insights and guidance to those studying or practicing leadership in churches and ministries.

The Theory of Business Enterprise (1904) is a political economy book by Thorstein Veblen which examines the growing corporate domination of culture and the economy. At its core, The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations: that of business and that of industry. Business is the making of profits. Industry is the making of goods.

In The Silo Effect, award-winning journalist Gillian Tett examines the structural development of institutions such as UBS, Sony and the Bank of England. While the world is increasingly interlinked in some senses, it remains profoundly fragmented in others. As organisations become larger and more global than ever before, they are apt to be divided and subdivided into numerous different departments to facilitate productivity. However, there is a trap to the inevitability of these silos.

A new work by the author of “In Defense of Witches” that seeks to redefine heterosexual relationships and give women back their voice. As feminist principles have taken wider hold in society, and basic ideas about equality for women can seem a given, many women still struggle in one of the...

Das große, wissenschaftlich fundierte Debattenbuch zur Generation Z und der Arbeitswelt. Faul, unverbindlich, arbeitsunfähig - der jungen Generation von heute wurde schon viel nachgesagt. In Bezug auf ihre Arbeitsmoral selten Positives. Im Vergleich zu Generationen vor ihr, hat die Generation Z – jene Altersgruppe, die zwischen 1995 und 2010 geboren wurde – eine andere Einstellung zur Arbeit entwickelt: Sie wünscht sich weniger Überstunden, mehr Gestaltungsmöglichkeiten und vor allem Freizeit.

Managers are significant actors in contemporary organizations, and yet there is very little deep-level analysis of what managers do and how they understand their managerial selves and social situations. Instead of evaluating management techniques according to their internal logic and systematic qualities, this audiobook advances the "practice perspective" using behavior and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.

“A call to action … A reminder of the beautiful resilience of formerly incarcerated women and a celebration of all that they have to offer.” —Susan Burton, author of Becoming Ms. Burton and founder of A New Way of Life Urgent and empathetic, Entry Lessons is one of the first examinations...

Existing narratives about how we should organize are built upon, and reinforce, a concept of "good management" derived from what is assumed to be a fundamental need to increase efficiency. But this assumption is based on a presentist, monocultural, and generally limited view of management's past. A New History of Management disputes these foundations. By reassessing conventional perspectives on past management theories and providing a new critical outline of present-day management, it highlights alternative conceptions of "good management".

From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the...

Fifty years after Betty Friedan unveiled The Feminine Mystique, relations between men and women in America have never been more dysfunctional. If women are more liberated than ever before, why aren't they happier? In this shocking, funny, and bluntly honest tour of today’s gender discontents...