Behavioral Finance

Inequality is a choice. The United States bills itself as the land of opportunity, a place where anyone can achieve success and a better life through hard work and determination. But the facts tell a different story—the U.S. today lags behind most other developed nations in measures of...

The Great Recession that began in 2007 is now more than four years old—and counting. Some 24 million Americans are unemployed or underemployed, and at recent rates of job creation we won’t be back to normal levels of employment until late this decade. This is a tragedy. Do we have to accept...

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration...

From the bestselling author of The Age of Turbulence and Capitalism in America Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role...

Can you really start from nothing and become truly secure financially? What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t? It’s not that those people were born...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

行为经济学堪称真正的“经世之学”，它与我们的现实生活息息相通。投资、理财、购物，甚至人生规划、政策制定都要用到它……行為經濟學堪稱真正的「經世之學」，它與我們的現實生活息息相通。投資、理財、購物，甚至人生規劃、政策制定都要用到它……

Get smart about spending and saving—and ride out a recession! Looking for practical ways to make every dollar count? This savvy guide gives you expert tips for tightening your belt and saving cash in every area of your life—from your house and car to dining and entertaining to banking and...

Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing...

Economía conductual, la educación financiera y la psicología del dinero integrados Descubre cómo tus emociones y sesgos moldean tus finanzas y aprende a tomar decisiones inteligentes. Este libro revela cómo los atajos mentales que usamos a diario pueden influir negativamente en nuestras decisiones financieras. A través de ejemplos claros y estrategias prácticas, aprenderás a identificar y superar estos sesgos para transformar tus hábitos financieros y alcanzar tus metas económicas.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

In "Psychologie für Anfänger" tauchen Sie ein in die faszinierende Welt der menschlichen Psyche – von den Grundlagen bis zu den aktuellen Entwicklungen. Verständlich und spannend erklärt, bietet dieses Buch einen inspirierenden Einblick in die Wissenschaft von Verhalten und Denkprozessen. Entdecken Sie die Grundlagen der Psychologie und verstehen Sie, was uns antreibt, wie wir denken und warum wir handeln, wie wir es tun. Von den Anfängen bis zu den neuesten Erkenntnissen nehmen Sie eine fesselnde Reise durch die Geschichte und Entwicklung dieser faszinierenden Disziplin.