Behavioral Science

A genetics expert and professor challenges our understanding of intelligence, explaining what it truly means to be “smart,” why conventional assessments are misleading, and what everyone can do to optimize their potential. Growing up in middle-class suburban Los Angeles in the 1980s, Rina...

We live in an age of information overload, constant distraction, and paralyzing pressure to “get things done.” But what if the real enemy of progress isn’t laziness or lack of motivation—what if it’s the belief that you need to do everything perfectly, all at once?

At the crossroads between The Shallows and Presence, Hivemind is a provocative look at how communities can sync up around shared ideas, and how this hive mentality is contributing to today's polarized times. Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and...

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve Jobs Who wouldn’t want a better memory? Dr. Scott Small has dedicated...

"The road in life forks in every moment, with one path leading toward confusion, separateness, and entanglement, and the other toward clarity, connection, and mental freedom. With mind whispering, the choice can be ours." Why sometimes do even the smallest events send us into a downward spiral?...

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...

How to keep your intuition and human instinct intact in our current technological era. Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of...

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

A unique and revelatory guide to understanding and navigating the unwritten rules of the workplace—the key to achieving success, finding meaning, and staying true to your authentic self in today’s business world—from the organizational expert and celebrated author of The Fix. In her two...

A groundbreaking popular psychology book that explores the deep connection between our body and our brain. Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of...

Unleash positive thinking and productive imagination, and flip negative thoughts and behaviors into a lifetime to improve every aspect of your life—each morning, one day at a time. Bad habits. Bad feelings. Bad mornings that turn into regrettable days. Banish them all with simple brain hacks...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

From the bestselling team behind classics like The Leader in Me comes a supremely practical and inspiring guide to making a profound difference in students’ positive well-being and reigniting teachers’ passions for teaching. In this inspirational guide, FranklinCovey Education’s global...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Preeminent researcher and professor of the psychology of kindness Dr. Gillian Sandstrom reveals how making connections with strangers leads to positive shifts in our everyday lives. Do you ever feel lonely, even in a crowd? Do you feel anxious or worried about what others think of you, or...

The fear of playing the fool is a universal psychological phenomenon and an underappreciated driver of human behavior; in the spirit of Malcolm Gladwell’s Blink, Dan Ariely’s Predictably Irrational, and Susan Cain’s Quiet, Fool Proof tracks the implications of the sucker construct from...