Behavioral Science

At the crossroads between The Shallows and Presence, Hivemind is a provocative look at how communities can sync up around shared ideas, and how this hive mentality is contributing to today's polarized times. Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we...

A genetics expert and professor challenges our understanding of intelligence, explaining what it truly means to be “smart,” why conventional assessments are misleading, and what everyone can do to optimize their potential. Growing up in middle-class suburban Los Angeles in the 1980s, Rina...

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

A unique and revelatory guide to understanding and navigating the unwritten rules of the workplace—the key to achieving success, finding meaning, and staying true to your authentic self in today’s business world—from the organizational expert and celebrated author of The Fix. In her two...

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus.

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

On June 25, 1973, a seven-year-old girl went missing from the Montana campground where her family was vacationing. Somebody had slit open the back of their tent and snatched her from under their noses. None of them saw or heard anything. Susie Jaeger had vanished into thin air, plucked by a shadow. As days stretched into weeks, and weeks into months, Special Agent Pete Dunbar attended a workshop at FBI Headquarters in Quantico, Virgina, led by two agents who had hatched a radical new idea: What if criminals left a psychological trail that would lead us to them?

A leading expert on health psychology, well-being, and resilience argues that happiness is the key to fast tracking our professional and personal success. Everyone wants to be happy and successful. And yet the pursuit of both has never been more elusive. As work and personal demands rise, we try...

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

We live in an age of information overload, constant distraction, and paralyzing pressure to “get things done.” But what if the real enemy of progress isn’t laziness or lack of motivation—what if it’s the belief that you need to do everything perfectly, all at once?

In a chilling exploration of humanity's potential downfall, 2034: Examining Human Behavioral Developments and Sustainable Futures offers a stark warning about the consequences of unchecked greed, exploitation, and shortsightedness. Set in a near future ravaged by environmental degradation, social inequality, and ethical dilemmas, this provocative novel invites listeners to confront the realities of our world and envision a different path forward.

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.

"The road in life forks in every moment, with one path leading toward confusion, separateness, and entanglement, and the other toward clarity, connection, and mental freedom. With mind whispering, the choice can be ours." Why sometimes do even the smallest events send us into a downward spiral?...

Experience is a great teacher . . . except when it isn't. In this groundbreaking guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world. Our personal experience is key to who we are and what we do. We judge others by their experience and are...

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

The fear of playing the fool is a universal psychological phenomenon and an underappreciated driver of human behavior; in the spirit of Malcolm Gladwell’s Blink, Dan Ariely’s Predictably Irrational, and Susan Cain’s Quiet, Fool Proof tracks the implications of the sucker construct...

A groundbreaking popular psychology book that explores the deep connection between our body and our brain. Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of...

Inspired by the abundance of unique personalities available on dating websites, a renowned neuroscientist examines the science of what makes you, you. David J. Linden has devoted his career to understanding the biology common to all humans. But a few years ago he found himself on OkCupid...