Behavioral Science

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

In the compelling popular science tradition of Sapiens and Guns, Germs, and Steel, a groundbreaking and eye-opening exploration that applies evolutionary science to provide a new perspective on human psychology, revealing how major challenges from our past have shaped some of the most...

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

In the bestselling tradition of Charles Duhigg’s The Power of Habit and Angela Duckworth’s Grit, a renowned social psychologist demonstrates how a subtle turning of habits into rituals can “clear a little space for everyday magic” (The Guardian) in our lives. Our lives are filled with...

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

You want to borrow my magic wand to turn your tiny terror into a sweet angel? You can't have it, it's mine! But I can offer you the next best thing. Together we'll help children have behaviors that are safe and kind while you reclaim your peace of mind. From neurotypical toddler to neurodivergent teen and everything in-between stop surviving days full of disruption - defiance, disrespect, dysregulation - and start thriving with your child.

The scientist who has been dubbed the “Father of Intelligent Design” and author of the groundbreaking book Darwin’s Black Box contends that recent scientific discoveries further disprove Darwinism and strengthen the case for an intelligent creator. In his controversial bestseller...

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

“Holding brain science in one hand and rich emotional presence in the other, this book feels timely and necessary.”—Shauna Niequist, New York Times bestselling author of Present Over Perfect Why is there such a gap between what you want to do and what you actually do? The host of Ask...

A Behavioral Scientist Notable Book of 2024 “An eye-opening analysis of why our politics have become so polarized….Keith Payne illuminates one of the biggest problems of our time and lights the way toward some promising solutions.” —Adam Grant, #1 New York Times bestselling author of...

How the rich and powerful use math to exploit you, and what you can do to beat them at their own game Everything we do today is recorded as data that's sold to the highest bidder. Plugging our personal data into impersonal algorithms has made government agencies more efficient and tech companies...

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

Read by the author. Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using...