Behavioral Science

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

Many of us know we're putting too much pressure on our kids - and on ourselves - but how do we get off this crazy train? We want our children to succeed, to be their best, and to do their best, but what if they are not on board? A few years ago, Ned Johnson and Bill Stixrud started noticing the same problem from different angles: even high-performing kids were coming to them acutely stressed and lacking any real motivation. Many complained that they had no real control over their lives.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".

After enjoying two weeks of well-deserved R and R at Pearl Harbor, Art Turner, his crew, and his boat are once again asked to go out and do the impossible…and to make it snappy, already! Webster Clayton has uncovered a Japanese plan to send a major invasion force to Guadalcanal. In order to soften up the marines there, Admiral Isoroku Yamamoto intends sending in a battleship to bombard Henderson Field and obliterate the Cactus Airforce.

In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Cognitive behavior therapy, which has been adapted to treat so many problems, has also brought data-driven and data-yielding treatment to insomnia. Focusing on this evidence-based modality, cognitive behavioral treatment of insomnia (CBT-I) is a much-needed treatment manual that provides clinicians with the whys and hows of this approach in concise and practical terms.

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.

A "Manchurian Candidate" is an unwitting assassin brainwashed and programmed to kill. In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide, Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that "accomplished what two Senate committees could not" (Senator Edward Kennedy).

The psychology classic - a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled - from one of the most influential behaviorists of the 20th century and the author of Walden Two.

Profiler Roy Hazelwood is one of the world's leading experts on the strangest and most dangerous of all aberrant offenders - the sexual criminal. In Dark Dreams he reveals the twisted motive and thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques that allow law enforcement agents to construct psychological profiles of the offenders who commit these crimes.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

You want to borrow my magic wand to turn your tiny terror into a sweet angel? You can't have it, it's mine! But I can offer you the next best thing. Together we'll help children have behaviors that are safe and kind while you reclaim your peace of mind. From neurotypical toddler to neurodivergent teen and everything in-between stop surviving days full of disruption - defiance, disrespect, dysregulation - and start thriving with your child.

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: Why...