Behavioral Science

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates. Many of us take for granted that babies are born selfish and that it is...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a...

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change, and at how tapping into elastic thinking will help us thrive in the modern world. Drawing on cutting-edge research, Leonard Mlodinow takes us on an illuminating journey...

Experience is a great teacher . . . except when it isn't. In this groundbreaking guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world. Our personal experience is key to who we are and what we do. We judge others by their experience and are...

Leading lifespan psychologist Margie Lachman creates an inspiring new framework for midlife, based on her landmark thirty years of research and work on the MIDUS study, as the defining years of life. We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put...

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

In the vein of Quiet and The Geeks Shall Inherit the Earth comes this illuminating look at what it means to be awkward—and how the same traits that make us socially anxious and cause embarrassing faux pas also provide the seeds for extraordinary success. As humans, we all need to belong. While...

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

The New York Times bestselling author of The Beck Diet Solution teams up with her daughter and colleague at the Beck Institute for Cognitive Behavior to teach readers how to think their way thin, offering practical, proven tools for escaping common diet traps for good. Most diet programs work at...

“Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.”...

A leading expert on health psychology, well-being, and resilience argues that happiness is the key to fast tracking our professional and personal success. Everyone wants to be happy and successful. And yet the pursuit of both has never been more elusive. As work and personal demands rise, we try...

Read by the author. A Whole-Child Approach to Digital Wellness and Healthy Media Use "...a godsend for the parent whose child is glued to their smartphone or laptop." –Michael G. Thompson, Ph.D., psychologist, author of Raising Cain In this holistic approach, Dr. Michael Rich empowers you to...

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

Imagine: You are designing a society, but you don't know who you'll be within it—rich or poor, man or woman, gay or straight. What would you want that society to look like? This is the revolutionary thought experiment proposed by the twentieth century's greatest political philosopher, John...

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Inspired by the abundance of unique personalities available on dating websites, a renowned neuroscientist examines the science of what makes you, you. David J. Linden has devoted his career to understanding the biology common to all humans. But a few years ago he found himself on OkCupid...