Behavioral Science

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

We live in an age of information overload, constant distraction, and paralyzing pressure to “get things done.” But what if the real enemy of progress isn’t laziness or lack of motivation—what if it’s the belief that you need to do everything perfectly, all at once?

In a chilling exploration of humanity's potential downfall, 2034: Examining Human Behavioral Developments and Sustainable Futures offers a stark warning about the consequences of unchecked greed, exploitation, and shortsightedness. Set in a near future ravaged by environmental degradation, social inequality, and ethical dilemmas, this provocative novel invites listeners to confront the realities of our world and envision a different path forward.

On June 25, 1973, a seven-year-old girl went missing from the Montana campground where her family was vacationing. Somebody had slit open the back of their tent and snatched her from under their noses. None of them saw or heard anything. Susie Jaeger had vanished into thin air, plucked by a shadow. As days stretched into weeks, and weeks into months, Special Agent Pete Dunbar attended a workshop at FBI Headquarters in Quantico, Virgina, led by two agents who had hatched a radical new idea: What if criminals left a psychological trail that would lead us to them?

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

A groundbreaking popular psychology book that explores the deep connection between our body and our brain. Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of...

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

Freakonomics for criminal justice, The Science of Second Chances presents a groundbreaking approach to criminal justice reform, revealing how small-scale interventions can reduce people’s chances of reoffending and break the incarceration cycle. When criminal justice expert Jennifer Doleac...

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

Every day we speak to ourselves and to each other, about ourselves and about others. Whether ruminating on a past event alone or gossiping with a group of friends, we move through life in a state of near-constant chatter - even during those moments we profess to wanting nothing more than some peace and quiet. So, why do we do it, and what purpose does talking serve? In this paean to conversation, neuroscientist Shane O'Mara encourages us to marvel at our brains distinct mechanisms for communicating.

Utah is said to have one million residents who have a diagnosed mental illness. Are those numbers accurate, or is mental health trying to make a profit at the expense of the people? This book goes over my situation and what I've learned about Utah's "behavioral" health system. After discussing my case, I go over what they consider a mental illness, and then I discuss the treatment of those who get the diagnosis. It is a dark and scary infiltration in our society that controls even our own government.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.