Behavioral Science

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

The fear of playing the fool is a universal psychological phenomenon and an underappreciated driver of human behavior; in the spirit of Malcolm Gladwell’s Blink, Dan Ariely’s Predictably Irrational, and Susan Cain’s Quiet, Fool Proof tracks the implications of the sucker construct...

A groundbreaking popular psychology book that explores the deep connection between our body and our brain. Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of...

Inspired by the abundance of unique personalities available on dating websites, a renowned neuroscientist examines the science of what makes you, you. David J. Linden has devoted his career to understanding the biology common to all humans. But a few years ago he found himself on OkCupid...

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

Preeminent researcher and professor of the psychology of kindness Dr. Gillian Sandstrom reveals how making connections with strangers leads to positive shifts in our everyday lives. Do you ever feel lonely, even in a crowd? Do you feel anxious or worried about what others think of you, or...

Freakonomics for criminal justice, The Science of Second Chances presents a groundbreaking approach to criminal justice reform, revealing how small-scale interventions can reduce people’s chances of reoffending and break the incarceration cycle. When criminal justice expert Jennifer Doleac...

Experience is a great teacher . . . except when it isn't. In this groundbreaking guide, learn how the past can deceive and limit us -- and how healthy skepticism can build a better world. Our personal experience is key to who we are and what we do. We judge others by their experience and are...

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Every day we speak to ourselves and to each other, about ourselves and about others. Whether ruminating on a past event alone or gossiping with a group of friends, we move through life in a state of near-constant chatter - even during those moments we profess to wanting nothing more than some peace and quiet. So, why do we do it, and what purpose does talking serve? In this paean to conversation, neuroscientist Shane O'Mara encourages us to marvel at our brains distinct mechanisms for communicating.

Utah is said to have one million residents who have a diagnosed mental illness. Are those numbers accurate, or is mental health trying to make a profit at the expense of the people? This book goes over my situation and what I've learned about Utah's "behavioral" health system. After discussing my case, I go over what they consider a mental illness, and then I discuss the treatment of those who get the diagnosis. It is a dark and scary infiltration in our society that controls even our own government.

This is book is written from a woman’s lens and perspective to be utilized as a basic formula to ignite and kick start men to rise and become their best selves mind, body and spirit.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media...

No matter how busy or stressful your day, with ten-minute steps and quick exercises you can better understand your experiences and learn how to survive setbacks. The book covers everything from dealing with worry and anxiety and building your confidence, to creating healthy life habits and positive relationships. It includes questions to reflect on and things to try out in your everyday life. Using evidence-based approaches like CBT and mindfulness, 10 Minutes to Better Mental Health will help you to get the best out of life and become the person you want to be.

Black women are beautiful, intelligent and capable —but mostly they embrace strong. Esteemed clinical psychologist, Dr. Inger Burnett-Zeigler, praises the strength of women, while exploring how trauma and adversity have led to deep emotional pain and shaped how they walk through the world. ...