Behavioral Science

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

Transform your habits and unlock the science behind personal growth with our book, "Peak Performance." This isn't just a guide; it's your passport to a life of continuous improvement and excellence. Why Choose "Peak Performance"? Scientific Insights: Explore the cutting-edge science behind habits and behavioral change, grounded in psychology and neuroscience.

Navigating Complexity: The SPARC of Behavioral Dynamics invites listeners into an exploration of one of humanity's most profound challenges: understanding the intricate interplay between choice, identity, and adaptation in a world shaped by constant change. This groundbreaking book introduces the SPARC framework—the Spectrum of Possibility and Recursive Choice—a model that bridges philosophy, cognitive science, and systems theory to redefine how we think about human behavior, autonomy, and selfhood.

FEAT DESC

Is medication the only way to treat phobias, depression, anxiety, post-traumatic stress, or other such concerns? Do you always need outside pharmaceutical assistance to treat your deep inner problems? No. Medication is not the solution always, and some people don’t even like getting treated that way. There is a better way - treatment from inside to outside. And Cognitive Behavioral Therapy (CBT) is the way to go, as it heals and strengthens you from inside to outside.