Brain Behavior

We do not have an obesity epidemic - we have an epidemic of stress and emotional overwhelm. The good news is that if you understand the roots of your most unhealthy habits and behaviours, you can change them. This is what Tommy has become known for in teaching his readers. This is not a diet book. It is a personal journey of self-exploration and reconnecting with your true self in a way that allows you to thrive in your health. Join the thousands of readers who have followed the Heavy Brain system and transformed their minds and bodies, once and for all.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Think with Full Brain is all about how to harness the full potential of your brain by developing multiple thinking approaches. The book offers a holistic approach to empower you to unleash your left brain’s logical, organized thinking, as well as your right brain’s emotional and creative thinking preference. This is your guide to avoid thinking in silos and develop a full brain thinking approach to take your decision-making and problem-solving skills to the next level.

“If you’ve ever felt like two ears aren’t enough, this book is for you. Deep Listening reveals how we can improve at hearing others—and helping them hear us too.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast Re...

Solution focused brief therapy (SFBT) is a therapeutic approach that focuses on the client's hoped-for future instead of their ongoing problems. Elliott E. Connie and Adam S. Froerer are the founders of The Solution Focused Universe and are two of the most respected and innovative experts in...

From the author of Against Empathy comes a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives. Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We...

In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder. Widely recognized as the classic in the field, the book has sold more than a million copies. Now a second revolution is under way in the approach to ADD, and the news is great. Drug therapies...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In this groundbreaking book, parenting expert and acclaimed author of the bestselling book Simplicity Parenting Kim John Payne, M.Ed., flips the script on children’s challenging or defiant behavior and lays out an elegantly simple plan to support parents in establishing loving, age-sensitive...

When you tame your most impulsive, primitive reactions to the crazy situations you face every day, you'll help others do the same. Tame the Primitive Brain offers a new and simple system to understanding and controlling the behavior of others. Noted body language, behavior, and communication expert Mark Bowden explains the fastest and most effective ways to understand why someone acts toward you the way they do; why you react to their behavior in the way you do; and most important, what exactly to do to achieve the right outcomes.

Build a faster brain and a better you with this invaluable handbook from the New York Times bestselling author of The Culture Code and The Talent Code. “The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the...

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

Human behavior is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we tend to tilt our head to the right. Why is our behavior so lopsided and what does this teach us about our brains? How have humans always used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Are you ready to increase learning opportunities, reduce negative behaviors, and improve staff and student morale? Then it's time to become a brain builder! We all are aware of an alarming increase in reported behavioral disruptions in school settings. Often less understood is the critical role that the brain plays in shaping all behavior, including the challenges we face in our classrooms and beyond.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Your first instincts and gut feelings are usually flat out wrong. Discover why, and learn how to actually think clearly. A brain fart is a lapse in judgment. We do this every day without realizing it, and it can have severe consequences on our lives. Use this book as a field guide to think better, understand your feelings better, and tame your stupid brain.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...