Brain Behavior

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...

Explore the human mind and understand the science behind how you and other people in your life think and act in a wide range of everyday situations with this brand new guide to applied psychology. Using straightforward definitions and clear text, How Psychology Works makes the workings of the...

The international bestseller that will help you transform your personal and professional life by changing the way you think. Today, the pressure to achieve is intense. To be at our best, we need our minds working at peak potential. But unless you train it, your mind stays on autopilot, stuck in...

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!

Transform your teaching experience and regain control of your classroom. DISCOVER HOW TO GUIDE AND CONTROL STUDENT BEHAVIOR IN JUST 5 EASY STEPS and start seeing results immediately!

Navigate the challenges of BPD in teens with Dr. Blaise Aguirre’s classic guide, now updated with the latest research and topics and featuring reflective prompts for parents. Borderline Personality Disorder is a startlingly common condition, affecting as many as 3% of people under the age of...

A seven-part mindfulness practice on the health benefits of Cognitively-Based Compassion Training (CBCT), rooted in Western science and Buddhist mindfulness, from the creator of the program developed at the Dalai Lama’s Compassion Center at Emory University. Former Tibetan Buddhist monk and...

With Manners Will Take You Where Brains and Money Won't, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and in life.

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

In October 2016, Udo Kischka suffered a severe stroke. A large intra-cerebral bleed, a bleed deep in the right side of his brain. He was not a typical stroke patient: Professor Kischka was a Neurologist and specialist in stroke rehabilitation. Like all stroke patients, he embarked on a journey of recovery. In his case, it was a re-education in his field of expertise. When he uttered the words, 'This is a life-changing event' to his wife a few hours after the stroke, he had no idea just how life-changing it would be or that there would be still be a good life to be had.

Anthony E. Wolf updates his bestselling classic blockbuster as times change. The first edition of Get Out of My Life, But First Could You Drive Me & Cheryl to the Mall? became an enormous success. The words of Dr. Wolf were so on target that parents wondered if he had placed tape recorders...

With decades of experience working with ADD children, Dr. Edward Hallowell–a pediatric psychiatric clinician, father of two ADD children, and himself an adult with ADD–understands how easily the gifts of this condition are lost on a child amid negative comments from doctors, teachers, and...

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

Forget the language instinct—this is the story of how we make up language as we go Language is perhaps humanity’s most astonishing capacity—and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us where...

An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical...

Many think the future of work is about better technology. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie Byrne will convince you that the future of work is about being a better human. You will learn a little science about how human brains and behavior work, and you will learn a lot about how the workplace can be better.

Go beyond training and tricks with enrichment activities to improve your dog’s mental health from TikTok dog enrichment specialist Chelsea Barstow. It’s time to take a big step beyond the regular old sit, stay, and roll over with your dog. Canine enrichment can help reduce stress in your dog...

How do some people get whatever they want from others? Is it a question of charisma or is there something underneath it? The ability to influence people's minds is one of the most powerful forces in the world and can be learned. This book will open your mind, showing you the truth hidden behind human relationships. Dark psychology is the proper study of human nature and their condition which refers to the intention of the people to prey on another person.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.