Brain Behavior

Remember the name - but can't remember the face? Remember the face - but can't remember the name? Harry Lorayne's easy-to-use techniques will teach you how! How important is recalling a name or face? No matter how briefly you may have met, remembering someone can be a crucial social and business...

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

From the bestselling author of Hunt, Gather, Parent comes a revolutionary five-step guide—packed with practical, science-backed strategies—that shows you how to raise confident, happy kids while breaking the cycle of overdependence on screens and ultraprocessed foods. Nearly everything...

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

“If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder...

Has your little pal become the enemy? Are you battling to contain rebellion without crushing his spirit? Do his moodiness and antagonism constantly disrupt your household? As co-founder of The Children’s Education Centre in England, Bukky Ekine-Ogunlana’s passion for helping youth has guided her approach to teaching. Now this community leader shares how all moms and dads can steer their young men into well-adjusted, responsible adulthood.

Interest in psychology extends well beyond the walls of academia. Sigmund Freud, Carl Jung, and William James are just a few examples of the many people in psychology whose works remain, popular sellers, demonstrating an ongoing vast interest in this field. From students looking for a...

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave “A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics One of the best books of the year—Nature Mary Aiken, the world’s leading expert in forensic...

Quantum NLP is the art and science of human excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways that naturally lead to new behaviors and habits.

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...

Mysteries of the Social Brain describes the scientific underpinnings of human behavior and values. Through the retelling of fascinating clinical stories of people with neurological conditions, this book explores the parts of the brain that allow humans to thrive as social and creative beings. The authors reveal the relevance of our brain circuits to our well‑being―and the well‑being of our societies―and show what happens when changes in our brain circuitry drive changes in empathy, altruism, moral beliefs, and creativity.

Whether or not we're consciously aware of it, no one is spared from trauma. From catastrophic events to everyday experiences of traumatic stress, acclaimed yoga teacher Liz Arch is willing to bet that trauma has touched you or someone you love and may be affecting your physical, emotional, and...

Are you too busy? Are you always running behind? Is your calendar loaded with more than you can possibly accomplish? Is it driving you crazy? You're not alone. Crazybusy–the modern phenomenon of brain overload–is a national epidemic. Without intending for it to happen, we've plunged...

Look at what's happened to the usual how-are-you exchange. It used to go like this: "How are you?" "Fine." Now it often goes like this: "How are you?" "Busy." Or "Too busy." Or simply "Crazy." Without intending for it to happen or knowing how, when, or why it got started, many people now find...

Noted science writer Virginia Morell explores the frontiers of research on animal cognition and emotion, offering a surprising and moving exploration into the hearts and minds of wild and domesticated animals. Have you ever wondered what it is like to be a fish? Or a parrot, dolphin, or...

NATIONAL BESTSELLER Being a teenager has never been easy, but in recent years, with the rise of the Internet and social media, it has become exponentially more challenging. Bullying, once thought of as the province of queen bees and goons, has taken on new, complex, and insidious forms, as...

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.