Brain Behavior

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

“The Addiction Inoculation is a vital look into best practices parenting. Writing as a teacher, a mother, and, as it happens, a recovering alcoholic, Lahey's stance is so compassionate, her advice so smart, any and all parents will benefit from her hard-won wisdom.” —Peggy Orenstein...

The 20th anniversary edition of the definitive classic on defeating obsessive-compulsive behavior, with all-new material from the author. An estimated 5 million Americans suffer from obsessive-compulsive disorder (OCD) and live diminished lives in which they are compelled to obsess about...

“Holding brain science in one hand and rich emotional presence in the other, this book feels timely and necessary.”—Shauna Niequist, New York Times bestselling author of Present Over Perfect Why is there such a gap between what you want to do and what you actually do? The host of Ask...

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...

Anthony E. Wolf updates his bestselling classic blockbuster as times change. The first edition of Get Out of My Life, But First Could You Drive Me & Cheryl to the Mall? became an enormous success. The words of Dr. Wolf were so on target that parents wondered if he had placed tape recorders...

The go‑to, revelatory guide based on Dr. Stephen Ilardi's proven Therapeutic Lifestyle Change (TLC) program—a practical plan for natural ways to treat depression without medication. Now updated with new research. The Depression Cure will change the way we think about and manage depression...

Designed with you, children, and others like you in mind, this OCD treatment book and the tips and techniques within are designed to make your life simpler and to help you get over the most debilitating or life-altering facets of this disorder. There are exercises to help you face your fears, confront the stressors, and finally regain control of your life. If you feel like OCD has taken over your personality and you’re not sure where to turn, this OCD self-help book can help you lead a happier and healthier life.

In one way or another, we all carry trauma. It can manifest as anxiety, shame, low self-esteem, over-eating, under-eating, addiction, depression, confusion, people-pleasing, under-earning, low mood, negative thinking, social anxiety, anger, brain fog and more. Traumas, big or 'little', leave us...

Remember the name - but can't remember the face? Remember the face - but can't remember the name? Harry Lorayne's easy-to-use techniques will teach you how! How important is recalling a name or face? No matter how briefly you may have met, remembering someone can be a crucial social and business...

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

Noted science writer Virginia Morell explores the frontiers of research on animal cognition and emotion, offering a surprising and moving exploration into the hearts and minds of wild and domesticated animals. Have you ever wondered what it is like to be a fish? Or a parrot, dolphin, or...

Explore the human mind and understand the science behind how you and other people in your life think and act in a wide range of everyday situations with this brand new guide to applied psychology. Using straightforward definitions and clear text, How Psychology Works makes the workings of the...

Many think the future of work is about better technology. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie Byrne will convince you that the future of work is about being a better human. You will learn a little science about how human brains and behavior work, and you will learn a lot about how the workplace can be better.

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

Go beyond training and tricks with enrichment activities to improve your dog’s mental health from TikTok dog enrichment specialist Chelsea Barstow. It’s time to take a big step beyond the regular old sit, stay, and roll over with your dog. Canine enrichment can help reduce stress in your dog...

From renowned integrative physician Kenneth Bock, M.D., comes a groundbreaking approach to understanding adolescent and teen mental health disorders. Over the past decade, the number of 12- to 17-year-olds suffering from mental health disorders has more than doubled. While adolescents and teens...

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

In October 2016, Udo Kischka suffered a severe stroke. A large intra-cerebral bleed, a bleed deep in the right side of his brain. He was not a typical stroke patient: Professor Kischka was a Neurologist and specialist in stroke rehabilitation. Like all stroke patients, he embarked on a journey of recovery. In his case, it was a re-education in his field of expertise. When he uttered the words, 'This is a life-changing event' to his wife a few hours after the stroke, he had no idea just how life-changing it would be or that there would be still be a good life to be had.

A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave “A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics One of the best books of the year—Nature Mary Aiken, the world’s leading expert in forensic...