Brain Behavior

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it.

“If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder...

Quantum NLP is the art and science of human excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways that naturally lead to new behaviors and habits.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Your first instincts and gut feelings are usually flat out wrong. Discover why, and learn how to actually think clearly. A brain fart is a lapse in judgment. We do this every day without realizing it, and it can have severe consequences on our lives. Use this book as a field guide to think better, understand your feelings better, and tame your stupid brain.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

Are you too busy? Are you always running behind? Is your calendar loaded with more than you can possibly accomplish? Is it driving you crazy? You're not alone. Crazybusy–the modern phenomenon of brain overload–is a national epidemic. Without intending for it to happen, we've plunged...

A seven-part mindfulness practice on the health benefits of Cognitively-Based Compassion Training (CBCT), rooted in Western science and Buddhist mindfulness, from the creator of the program developed at the Dalai Lama’s Compassion Center at Emory University. Former Tibetan Buddhist monk and...

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Transform your teaching experience and regain control of your classroom. DISCOVER HOW TO GUIDE AND CONTROL STUDENT BEHAVIOR IN JUST 5 EASY STEPS and start seeing results immediately!

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

No matter who you are or where you come from, you already have firsthand experience of the maxim, “Life is challenging”. The pressures of day-to-day living can lead us down the path of various health complications and, in particular, mental illnesses such as depression, anxiety, phobia, and obsessive thoughts. This audiobook has been put together in order to unveil one of the most successful ways of treating mental illnesses.

Read by the author with an audiobook-exclusive note to parents and a breathing meditation with music to help your child relax and fall asleep. “A soothing nighttime routine and an age-appropriate introduction to mindfulness.” —Kirkus Reviews Bedtime can be full of big emotions for kids!...

Interest in psychology extends well beyond the walls of academia. Sigmund Freud, Carl Jung, and William James are just a few examples of the many people in psychology whose works remain, popular sellers, demonstrating an ongoing vast interest in this field. From students looking for a...

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

From Pulitzer Prize–winning journalist Matt Richtel, a brilliant, narrative-driven exploration of technology’s vast influence on the human mind and society, dramatically-told through the lens of a tragic “texting-while-driving” car crash that claimed the lives of two rocket scientists in...