Brain Behavior

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

The human brain is an impossibly complex and delicate instrument—capable of extraordinary calculations, abundant creativity, and linguistic dexterity. But the brain is not just the most brilliant of evolutionary wonders. It's also one of the most bizarre. This book shows a whole other side of how brains work—from the patient who is afraid to take a shower because she fears her body will slip down the drain to a man who is convinced he is a cat and a woman who compulsively snacks on cigarette ashes.

Read by the author. In Mind Over Explicit Matter, Dr. Trish Leigh offers a step-by-step program to end porn addiction and heal the brain. Dr. Leigh integrates the latest neuroscientific research with easy-to-use techniques and strategies to help conquer habits and change lives. Read by the...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

Read by the authors. Overcome bad thoughts and discover lasting inner health that transforms your life and faith by the renewing of your mind. Your thoughts don't have to control you. You can control your thoughts--if you know how. And that's exactly what Judah Smith (New York Times bestselling...

In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder. Widely recognized as the classic in the field, the book has sold more than a million copies. Now a second revolution is under way in the approach to ADD, and the news is great. Drug therapies...

A groundbreaking tour of the human mind that illuminates the biological nature of our inner worlds and emotions, through gripping, moving—and, at times, harrowing—clinical stories “[A] scintillating and moving analysis of the human brain and emotions.”—Nature “Beautifully connects...

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

“If you’ve ever felt like two ears aren’t enough, this book is for you. Deep Listening reveals how we can improve at hearing others—and helping them hear us too.” —Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the podcast Re...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Are you ready to increase learning opportunities, reduce negative behaviors, and improve staff and student morale? Then it's time to become a brain builder! We all are aware of an alarming increase in reported behavioral disruptions in school settings. Often less understood is the critical role that the brain plays in shaping all behavior, including the challenges we face in our classrooms and beyond.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

From one of our preeminent neuroscientists: a landmark reflection that spans the biological and social sciences, offering a new way of understanding the origins of life, feeling, and culture. The Strange Order of Things is a pathbreaking investigation into homeostasis, the condition of that...

From the author of Against Empathy comes a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives. Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We...

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...

Go beyond training and tricks with enrichment activities to improve your dog’s mental health from TikTok dog enrichment specialist Chelsea Barstow. It’s time to take a big step beyond the regular old sit, stay, and roll over with your dog. Canine enrichment can help reduce stress in your dog...

Know your brain so you can keep learning, growing, and finding success! Everyone has a brain. This is the instructional user manual that everyone should have. It shows how to use your brain. It teaches you about your brain’s major processes and how best to use your brain to reach your goals. Know Your Brain walks you through the brain’s major processes, then gives you real-life examples of people who have successfully used those processes to solve a problem or be creative.

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

Daniel L. Schacter, chairman of Harvard University’s Psychology Department and a leading expert on memory, has developed the Trst framework that describes the basic memory miscues we all encounter. Just like the seven deadly sins, the seven memory sins appear routinely in everyday life...