Brain Behavior

The 20th anniversary edition of the definitive classic on defeating obsessive-compulsive behavior, with all-new material from the author. An estimated 5 million Americans suffer from obsessive-compulsive disorder (OCD) and live diminished lives in which they are compelled to obsess about...

Daniel L. Schacter, chairman of Harvard University’s Psychology Department and a leading expert on memory, has developed the Trst framework that describes the basic memory miscues we all encounter. Just like the seven deadly sins, the seven memory sins appear routinely in everyday life...

A captivating and insightful deep dive into the world of human intuition, exploring the power of this elusive phenomenon and how it can be harnessed to better know and trust ourselves. We rely on our intuition, even though we don’t fully understand what it is, how it works, or if we can even...

In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.

“The Addiction Inoculation is a vital look into best practices parenting. Writing as a teacher, a mother, and, as it happens, a recovering alcoholic, Lahey's stance is so compassionate, her advice so smart, any and all parents will benefit from her hard-won wisdom.” —Peggy Orenstein...

From the bestselling author of Hunt, Gather, Parent comes a revolutionary five-step guide—packed with practical, science-backed strategies—that shows you how to raise confident, happy kids while breaking the cycle of overdependence on screens and ultraprocessed foods. Nearly everything...

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

The international bestseller that will help you transform your personal and professional life by changing the way you think. Today, the pressure to achieve is intense. To be at our best, we need our minds working at peak potential. But unless you train it, your mind stays on autopilot, stuck in...

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

The go‑to, revelatory guide based on Dr. Stephen Ilardi's proven Therapeutic Lifestyle Change (TLC) program—a practical plan for natural ways to treat depression without medication. Now updated with new research. The Depression Cure will change the way we think about and manage depression...

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

Think with Full Brain is all about how to harness the full potential of your brain by developing multiple thinking approaches. The book offers a holistic approach to empower you to unleash your left brain’s logical, organized thinking, as well as your right brain’s emotional and creative thinking preference. This is your guide to avoid thinking in silos and develop a full brain thinking approach to take your decision-making and problem-solving skills to the next level.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple personalities...

Navigate the challenges of BPD in teens with Dr. Blaise Aguirre’s classic guide, now updated with the latest research and topics and featuring reflective prompts for parents. Borderline Personality Disorder is a startlingly common condition, affecting as many as 3% of people under the age of...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Go beyond training and tricks with enrichment activities to improve your dog’s mental health from TikTok dog enrichment specialist Chelsea Barstow. It’s time to take a big step beyond the regular old sit, stay, and roll over with your dog. Canine enrichment can help reduce stress in your dog...

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!