Brain Behavior

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...

Remember the name - but can't remember the face? Remember the face - but can't remember the name? Harry Lorayne's easy-to-use techniques will teach you how! How important is recalling a name or face? No matter how briefly you may have met, remembering someone can be a crucial social and business...

Quantum NLP is the art and science of human excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways that naturally lead to new behaviors and habits.

Your first instincts and gut feelings are usually flat out wrong. Discover why, and learn how to actually think clearly. A brain fart is a lapse in judgment. We do this every day without realizing it, and it can have severe consequences on our lives. Use this book as a field guide to think better, understand your feelings better, and tame your stupid brain.

Read by the author with an audiobook-exclusive note to parents and a breathing meditation with music to help your child relax and fall asleep. “A soothing nighttime routine and an age-appropriate introduction to mindfulness.” —Kirkus Reviews Bedtime can be full of big emotions for kids!...

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

Look at what's happened to the usual how-are-you exchange. It used to go like this: "How are you?" "Fine." Now it often goes like this: "How are you?" "Busy." Or "Too busy." Or simply "Crazy." Without intending for it to happen or knowing how, when, or why it got started, many people now find...

From the New York Times bestselling author of Hunt, Gather, Parent comes a revolutionary five-step guide—packed with practical, science-backed strategies—that shows you how to raise confident, happy children, while breaking the cycle of overdependence on screens and ultraprocessed foods...

In October 2016, Udo Kischka suffered a severe stroke. A large intra-cerebral bleed, a bleed deep in the right side of his brain. He was not a typical stroke patient: Professor Kischka was a Neurologist and specialist in stroke rehabilitation. Like all stroke patients, he embarked on a journey of recovery. In his case, it was a re-education in his field of expertise. When he uttered the words, 'This is a life-changing event' to his wife a few hours after the stroke, he had no idea just how life-changing it would be or that there would be still be a good life to be had.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Are you too busy? Are you always running behind? Is your calendar loaded with more than you can possibly accomplish? Is it driving you crazy? You're not alone. Crazybusy–the modern phenomenon of brain overload–is a national epidemic. Without intending for it to happen, we've plunged...

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

A seven-part mindfulness practice on the health benefits of Cognitively-Based Compassion Training (CBCT), rooted in Western science and Buddhist mindfulness, from the creator of the program developed at the Dalai Lama’s Compassion Center at Emory University. Former Tibetan Buddhist monk and...

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

In 101 Tips for Developing Your Children, author Bukky Ekine-Ogunlana provides valuable tools to parents, which she learned in over a decade helping children and their parents and her own experience teaching her own 3 children about social issues and morals. It is vital to understand how your child’s brain development affects social skills and behavior in school and at home. The author offers proven methods to use your children’s whole brain to maximize the effect of positive parenting.

The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.