Brain Behavior

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

From one of our preeminent neuroscientists: a landmark reflection that spans the biological and social sciences, offering a new way of understanding the origins of life, feeling, and culture. The Strange Order of Things is a pathbreaking investigation into homeostasis, the condition of that...

Think with Full Brain is all about how to harness the full potential of your brain by developing multiple thinking approaches. The book offers a holistic approach to empower you to unleash your left brain’s logical, organized thinking, as well as your right brain’s emotional and creative thinking preference. This is your guide to avoid thinking in silos and develop a full brain thinking approach to take your decision-making and problem-solving skills to the next level.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The go‑to, revelatory guide based on Dr. Stephen Ilardi's proven Therapeutic Lifestyle Change (TLC) program—a practical plan for natural ways to treat depression without medication. Now updated with new research. The Depression Cure will change the way we think about and manage depression...

The 20th anniversary edition of the definitive classic on defeating obsessive-compulsive behavior, with all-new material from the author. An estimated 5 million Americans suffer from obsessive-compulsive disorder (OCD) and live diminished lives in which they are compelled to obsess about...

The international bestseller that will help you transform your personal and professional life by changing the way you think. Today, the pressure to achieve is intense. To be at our best, we need our minds working at peak potential. But unless you train it, your mind stays on autopilot, stuck in...

In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in...

In one way or another, we all carry trauma. It can manifest as anxiety, shame, low self-esteem, over-eating, under-eating, addiction, depression, confusion, people-pleasing, under-earning, low mood, negative thinking, social anxiety, anger, brain fog and more. Traumas, big or 'little', leave us...

Navigate the challenges of BPD in teens with Dr. Blaise Aguirre’s classic guide, now updated with the latest research and topics and featuring reflective prompts for parents. Borderline Personality Disorder is a startlingly common condition, affecting as many as 3% of people under the age of...

Explore the human mind and understand the science behind how you and other people in your life think and act in a wide range of everyday situations with this brand new guide to applied psychology. Using straightforward definitions and clear text, How Psychology Works makes the workings of the...

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

Stick with It has descriptive copy which is not yet available from the Publisher...

Go beyond training and tricks with enrichment activities to improve your dog’s mental health from TikTok dog enrichment specialist Chelsea Barstow. It’s time to take a big step beyond the regular old sit, stay, and roll over with your dog. Canine enrichment can help reduce stress in your dog...

“If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder...

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!