Brain Behavior

The international bestseller that will help you transform your personal and professional life by changing the way you think. Today, the pressure to achieve is intense. To be at our best, we need our minds working at peak potential. But unless you train it, your mind stays on autopilot, stuck in...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Has your little pal become the enemy? Are you battling to contain rebellion without crushing his spirit? Do his moodiness and antagonism constantly disrupt your household? As co-founder of The Children’s Education Centre in England, Bukky Ekine-Ogunlana’s passion for helping youth has guided her approach to teaching. Now this community leader shares how all moms and dads can steer their young men into well-adjusted, responsible adulthood.

A psychological trigger is something that causes us to act out of urgency - not correctness or even happiness. It’s a switch that is flipped outside of our consciousness. This is fertile ground for some of the worst decisions of our lives. Seize control and of your impulses and make better decisions. Psychological Triggers is an introduction to yourself - your impulses, your desires, and everything in your subconscious that drives you to action.

Forget the language instinct—this is the story of how we make up language as we go Language is perhaps humanity’s most astonishing capacity—and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us...

Daniel L. Schacter, chairman of Harvard University’s Psychology Department and a leading expert on memory, has developed the Trst framework that describes the basic memory miscues we all encounter. Just like the seven deadly sins, the seven memory sins appear routinely in everyday life...

Anthony E. Wolf updates his bestselling classic blockbuster as times change. The first edition of Get Out of My Life, But First Could You Drive Me & Cheryl to the Mall? became an enormous success. The words of Dr. Wolf were so on target that parents wondered if he had placed tape recorders...

From renowned integrative physician Kenneth Bock, M.D., comes a groundbreaking approach to understanding adolescent and teen mental health disorders. Over the past decade, the number of 12- to 17-year-olds suffering from mental health disorders has more than doubled. While adolescents and teens...

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.

Designed with you, children, and others like you in mind, this OCD treatment book and the tips and techniques within are designed to make your life simpler and to help you get over the most debilitating or life-altering facets of this disorder. There are exercises to help you face your fears, confront the stressors, and finally regain control of your life. If you feel like OCD has taken over your personality and you’re not sure where to turn, this OCD self-help book can help you lead a happier and healthier life.

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

Many think the future of work is about better technology. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie Byrne will convince you that the future of work is about being a better human. You will learn a little science about how human brains and behavior work, and you will learn a lot about how the workplace can be better.

A seven-part mindfulness practice on the health benefits of Cognitively-Based Compassion Training (CBCT), rooted in Western science and Buddhist mindfulness, from the creator of the program developed at the Dalai Lama’s Compassion Center at Emory University. Former Tibetan Buddhist monk and...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

Parenting Kids with ADHD isn’t just another guide—it’s a lifeline filled with real-world strategies to help you understand your child, reduce daily chaos, and create a more connected, confident home. Inside, you’ll learn how to ease morning stress, prevent meltdowns, support focus and sleep, and handle tough moments with calm and clarity. You’ll discover why common discipline approaches often backfire with ADHD—and what actually works to encourage positive behavior.

In October 2016, Udo Kischka suffered a severe stroke. A large intra-cerebral bleed, a bleed deep in the right side of his brain. He was not a typical stroke patient: Professor Kischka was a Neurologist and specialist in stroke rehabilitation. Like all stroke patients, he embarked on a journey of recovery. In his case, it was a re-education in his field of expertise. When he uttered the words, 'This is a life-changing event' to his wife a few hours after the stroke, he had no idea just how life-changing it would be or that there would be still be a good life to be had.