Brain Behavior

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

Your first instincts and gut feelings are usually flat out wrong. Discover why, and learn how to actually think clearly. A brain fart is a lapse in judgment. We do this every day without realizing it, and it can have severe consequences on our lives. Use this book as a field guide to think better, understand your feelings better, and tame your stupid brain.

Are you holding yourself back from achieving your goals because of a lack of productivity? Do you feel you are capable of so much more but just don’t know how to get there? Are you disheartened or frustrated when watching others make it to the places they want, while you can’t seem to get organized, focused, or driven? If every day leaves you feeling exhausted and constantly in a rush with very little to show for your efforts at the end, there is a good chance that you are not being as productive as you could be.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

From bizarre dreams and hallucinations to schizophrenia and multiple personalities, the human brain is responsible for a diverse spectrum of strange thoughts and behaviors. When observed from the outside, these phenomena are often written off as being just “crazy,” but what if they were actually planned and logical?

In 101 Tips for Developing Your Children, author Bukky Ekine-Ogunlana provides valuable tools to parents, which she learned in over a decade helping children and their parents and her own experience teaching her own 3 children about social issues and morals. It is vital to understand how your child’s brain development affects social skills and behavior in school and at home. The author offers proven methods to use your children’s whole brain to maximize the effect of positive parenting.

The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

Galen Hart presents a groundbreaking approach to fostering positive behavior change through the lens of neuroscience and sincere connection. Drawing on the latest research in cognitive psychology and educational neuroscience, this book offers practical strategies that empower educators to create an environment where every student thrives. From understanding the neural mechanisms of behavior to cultivating genuine connections with students, Galen Hart equips teachers with the tools to turn challenges into opportunities for growth.

Are you ready to increase learning opportunities, reduce negative behaviors, and improve staff and student morale? Then it's time to become a brain builder! We all are aware of an alarming increase in reported behavioral disruptions in school settings. Often less understood is the critical role that the brain plays in shaping all behavior, including the challenges we face in our classrooms and beyond.

Anyone dealing with immune, learning, sensory-processing, mood, and/or behavioral disorders may have multiple sensitivities that result from highly sensitized brain circuitry. Gifted Intelligence explores the brain-based mechanisms that predispose us to mood, sensory-processing, learning, behavioral, and autoimmune disorders. In this audiobook you will learn why all of these so-called diseases and disorders can and should be treated as learning opportunities.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Quantum NLP is the art and science of human excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways that naturally lead to new behaviors and habits.

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

Do you have a child who struggles with reading, emotional control, or concentration? These children are completely misunderstood. Here I share the secrets I discovered to help millions.