Brain Science

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

The compelling story of an acclaimed journalist and New York Times bestselling author’s ongoing struggle with epilepsy—how, through personal resilience and the support of loved ones, heovercame medical incompetence and institutional discrimination to achieve once unthinkable success. ...

The effects of spiritual practices are now being investigated scientifically as never before, and many studies have shown that religious and spiritual practices generally make people happier and healthier. In this pioneering book, Rupert Sheldrake shows how science helps validate seven practices on which many religions are built, and which are part of our common human heritage: meditation, gratitude, connecting with nature, relating to plants, rituals, singing and chanting, and pilgrimage and holy places.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value.

What does it take to make sure she experiences the big O (or a few of them) every single time? When it comes to sex, most men worry that their endurance isn’t sufficient. It’s a common misconception that longer bedroom action = more pleasure. Let’s face it, guys, this isn’t the case! Most women need 10 to 20 minutes of stimulation to reach orgasm. That is, clitoral stimulation. And no, this kind of stimulation isn’t the same as penetration.

*Nominated for the 2016 PEN/E.O. Wilson Literary Science Writing Award* *An NBC News Notable Science Book of 2015* *Named one of Publishers Weekly's Best Books of 2015* *A Book of the Month for Brain HQ/Posit Science* *Selected by Forbes as a Must Read Brain Book of 2015* *On Life Changes...

Sleep is the most important part of anyone’s journey to a healthy and happy life, and with this book you can learn how to fix your sleep schedule and recover precious hours of relaxation. If you're like most people, odds are you aren't getting enough sleep. Thanks to shifts in our culture...

Observer, by Robert Lanza and Nancy Kress is a slick modern, hard sf, standalone, medical thriller combining classic Robin Cook with the hard edge of Black Mirror and Altered Carbon. After neurosurgeon Caro Soames-Watkins’ career has gone down in flames, she receives a strange job offer from...

Leading pain expert Dr. Rachel Zoffness bridges the gap between medicine and psychology to get to the heart of understanding—and treating—pain—it's The Body Keeps the Score for chronic pain. Every one of us will experience pain, be it back pain, the pain of childbirth, or living in an...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

Terminal lucidity is a relatively common but poorly understood phenomenon. Near the end of life, many people—including those who have suffered brain injuries or strokes, or have been silenced by mental illness or deep dementia—experience what seems a miraculous return. They regain their...

From the creator of the MIND diet, the authoritative guide to eating for a healthy brain and optimal cognitive function. Several factors play into whether you will suffer from cognitive decline and develop Alzheimer's disease -- lifestyle, health conditions, environment, and genetics, for...

Why is it that in a world demanding constant connectedness, we somehow feel lonelier, more burned out, and more disengaged? Busy Idiots explores how and why we find ourselves constantly busy—but getting nothing done. This book will show you how to break free from unhealthy habits and focus on what counts. You'll discover strategies to help you manage technology, navigate daily demands, and collaborate more effectively. You'll learn how to boost efficiency, foster real connections, and cut through the noise. Busy Idiots is a roadmap for cultivating positive productivity, happiness, and growth.

An essential, encylopedic introduction to physics, chemistry, and biology. You'll be firing on all cylinders with this science spectacular! The exciting exploration of biology, chemistry, and physics is vital reading for curious minds. Science becomes simple and straightforward, so you never get...

Critical thinking can be defined as "finding out how to think better by enhancing one's thinking skills". People who are critical thinkers use the thinking procedure to evaluate, consider, reflect on, and piece together what they have learned or are currently learning. Unfortunately, much of everybody's thinking tends to be prejudiced, imprecise, uncertain, uninformed, or even sexist or racist. Since this ends up being significantly limiting, critical thinking is needed to improve its quality and value.