Brain Science

In his new book, leading neuroscientist Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows that creating the taste of wine engages more of the brain than does any other human behavior.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design...

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value.

What does it take to make sure she experiences the big O (or a few of them) every single time? When it comes to sex, most men worry that their endurance isn’t sufficient. It’s a common misconception that longer bedroom action = more pleasure. Let’s face it, guys, this isn’t the case! Most women need 10 to 20 minutes of stimulation to reach orgasm. That is, clitoral stimulation. And no, this kind of stimulation isn’t the same as penetration.

*Nominated for the 2016 PEN/E.O. Wilson Literary Science Writing Award* *An NBC News Notable Science Book of 2015* *Named one of Publishers Weekly's Best Books of 2015* *A Book of the Month for Brain HQ/Posit Science* *Selected by Forbes as a Must Read Brain Book of 2015* *On Life Changes...

Sleep is the most important part of anyone’s journey to a healthy and happy life, and with this book you can learn how to fix your sleep schedule and recover precious hours of relaxation. If you're like most people, odds are you aren't getting enough sleep. Thanks to shifts in our culture...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Is change possible? Everyone who has tried and failed, wished they could be happier, or has been told they were too old to learn something, has wondered why we just seem to be stuck with ourselves. But this amazing and hopeful audiobook shows us that it is not only possible for us to control our...

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

Observer, by Robert Lanza and Nancy Kress is a slick modern, hard sf, standalone, medical thriller combining classic Robin Cook with the hard edge of Black Mirror and Altered Carbon. After neurosurgeon Caro Soames-Watkins’ career has gone down in flames, she receives a strange job offer from...

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

From the creator of the MIND diet, the authoritative guide to eating for a healthy brain and optimal cognitive function. Several factors play into whether you will suffer from cognitive decline and develop Alzheimer's disease -- lifestyle, health conditions, environment, and genetics, for...

Why is it that in a world demanding constant connectedness, we somehow feel lonelier, more burned out, and more disengaged? Busy Idiots explores how and why we find ourselves constantly busy—but getting nothing done. This book will show you how to break free from unhealthy habits and focus on what counts. You'll discover strategies to help you manage technology, navigate daily demands, and collaborate more effectively. You'll learn how to boost efficiency, foster real connections, and cut through the noise. Busy Idiots is a roadmap for cultivating positive productivity, happiness, and growth.

An essential, encylopedic introduction to physics, chemistry, and biology. You'll be firing on all cylinders with this science spectacular! The exciting exploration of biology, chemistry, and physics is vital reading for curious minds. Science becomes simple and straightforward, so you never get...

Critical thinking can be defined as "finding out how to think better by enhancing one's thinking skills". People who are critical thinkers use the thinking procedure to evaluate, consider, reflect on, and piece together what they have learned or are currently learning. Unfortunately, much of everybody's thinking tends to be prejudiced, imprecise, uncertain, uninformed, or even sexist or racist. Since this ends up being significantly limiting, critical thinking is needed to improve its quality and value.

A dynamic and inspiring exploration of the new science that is redrawing the future for people in their forties, fifties, and sixties for the better—and for good. There’s no such thing as an inevitable midlife crisis, Barbara Bradley Hagerty writes in this provocative, hopeful book. It’s a...

How do two languages coexist in the same brain? Why is it possible to forget a language? What are the advantages and challenges of being bilingual? Over half of the world's population is bilingual, and yet this fascinating, complex ability is understood by few. In The Bilingual Brain, leading expert Albert Costa explores the science of language through a wide range of cutting-edge studies and examples from South Korea to Spain and Canada.

Blinded at age three, Mike May defied expectations by breaking world records in downhill speed skiing, joining the CIA, and becoming a successful inventor, entrepreneur, and family man. He had never yearned for vision. Then, in 1999, a chance encounter brought startling news: a revolutionary...