Brain Science

A New York Times Editors' Choice A Next Big Idea Club and Sierra Magazine Must-Read Book A Behavioral Scientist’s Notable Book of 2024 A Financial Times Best Summer Book A Bookshop Most Notable Science Book of 2024 A deeply reported, eye-opening book about climate change, our brains, and the...

From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Elegantly written and deeply grounded in personal experience—works by Oliver Sacks come to mind—Physical Intelligence gives us a clear, illuminating examination of the intricate, mutually responsive relationship between the mind and the body as they engage (or don’t engage) in all manner...

Brantz Myers has been monitoring the research and journaling the connections between nutrition and health for over 30 years while working in the health informatics sector. He has actively tracked the science and evidence-based research on the molecular interactions between nutrients and our bodies as well as physical and mental exercises that can positively impact our health and wellness.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

This is Your Brain on Sports is the book for sports fans searching for a deeper understanding of the games they watch and the people who play them. Sports Illustrated executive editor and bestselling author L. Jon Wertheim teams up with Tufts psychologist Sam Sommers to take readers on a wild...

Fields, Factories, and Workshops (1898) was one of Kropotkin's three most important texts (along with The Conquest of Bread and Mutual Aid - also available on Ukemi Audiobooks). Its subtitle - Industry Combined with Agriculture and Brain Work with Manual Work - indicates that although he starts from a Marxist standpoint, concerned with the exploitation of the wage-labourer and the inequality suffered by the majority of the social classes, he was equally concerned with the 'human needs of the individual’.

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

Embark on an enthralling expedition through the Amazon rainforest with "Ayahuasca Healing Psychedelics in Machu Picchu." This uncommon book guides you on an immersive journey into Ayahuasca's profound world, revered by indigenous tribes for its spiritual insights. From mesmerizing ceremonies led by skilled shamans and accompanied by potent chants to the kaleidoscope of visions, you'll be transported between realms. Unveil Ayahuasca's historical significance from Inca civilization to modern science, exploring its potential to address contemporary challenges.

Compelling, accessible, and ultimately revelatory, Brainwashed exposes the biases and unsubstantiated claims crippling true scientific advancement in the area of CTE research. This is a must-hear for anyone who cares about the future of youth sports and the survival of our nation’s most beloved game.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

Written by professor of cognitive neuroscience at UCL Sophie Scott and composed of 10 mind-blowing yet accessible essays, The Brain guides you through the astounding complexities of the organ that makes you, you. From diving into the networks of neurons that are vital to our functioning, to the way our brains differ from one another and how neuroscience is shaping up for the future, this book is a guide to our most powerful and awe-inspiring body part.

Clear, concise, prescriptive steps for improving memory loss and keeping the brain young—from one of the world's top memory experts. Everybody forgets things sometimes—from your keys to your lunch date to the name of an acquaintance. According to Dr. Gary Small, the director of the UCLA...

Enter the shadowy realm where science and the supernatural collide in "Your Haunted Brain," a mesmerizing exploration of the psychology behind ghost hunting and human fascination with the paranormal. Author J.R. Meza takes listeners on a thrilling journey through ghostly encounters, delving into the interplay of belief, perception, and the power of the human mind.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

In the first part, The Amazing Brain, young readers are introduced to the wonders of the human brain, exploring topics such as memory, decision-making, and learning. Through fun exercises and real-life examples, readers learn how their brains work and how they can make smart decisions using their memory.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?