Brain Science

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

In "Brain Health Action Plan," Dr. Teryn Clarke provides a comprehensive guide to safeguarding your brain health and reducing the risk of Alzheimer’s disease through simple yet effective lifestyle changes. Drawing on years of expertise in neuroscience and patient care, Dr. Clarke presents practical strategies to take control of your cognitive vitality. From nutrition and exercise to stress management and sleep optimization, each chapter is packed with actionable advice backed by the latest scientific research.

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic “giftedness,” and presents dazzling new scientific research showing how greatness is in the reach of every individual. DNA does not make us who we are. “Forget everything you think you know about...

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Attention: This is a supplementary guide meant to enhance your experience of Steven Gundry's book The Longevity Paradox. It is not the original book nor is it intended to replace the original book. This book will help enhance your experience. It will give you deeper insight, fresher perspectives, and help you obtain ultimate comprehension. Perfect for a quick refresh on the main ideas of discussion.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

Written by professor of cognitive neuroscience at UCL Sophie Scott and composed of 10 mind-blowing yet accessible essays, The Brain guides you through the astounding complexities of the organ that makes you, you. From diving into the networks of neurons that are vital to our functioning, to the way our brains differ from one another and how neuroscience is shaping up for the future, this book is a guide to our most powerful and awe-inspiring body part.

A New York Times Editors' Choice A Next Big Idea Club and Sierra Magazine Must-Read Book A Behavioral Scientist’s Notable Book of 2024 A Financial Times Best Summer Book A Bookshop Most Notable Science Book of 2024 A deeply reported, eye-opening book about climate change, our brains, and the...

Tired of always battling the afternoon slump? Feeling sluggish and low on physical or mental energy most days? It doesn’t have to be this way.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

An extraordinary memoir about the cutting-edge brain therapy that dramatically changed the life and mind of John Elder Robison, the New York Times bestselling author of Look Me in the Eye NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Imagine spending the first forty years of...

The topic of neurotheology has garnered increasing attention in the academic, religious, scientific, and popular worlds. But there have been no attempts to explore more specifically how Jewish religious thought and experience may intersect with neurotheology. The Rabbi's Brain engages this groundbreaking area.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

Has anyone ever told you gamers out there that your time would be better spent studying? Well, don't let go of that joystick just yet! Turns out, advancing to that next level of Super Mario Brothers has a similar effect on your brain as getting an A on your spelling test. Video games have been successful at training elite groups in the US military and future doctors. Discover how they can help boost your brain power too!

This audiobook covers a wide range of topics, such as artificial intelligence (AI), its effects on the society, and its future, psychopaths and sociopaths, and about dissociative identity disorder, more commonly known as split personality disorder. This book teaches you the basic topics in neuroscience and neurology.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

While the nightmare of Alzheimer’s is progressing at an alarming rate, society will never solve it if it continues on the same path. Dr. Zielonka’s simple seven-step solution to prevent the nightmare of Alzheimer’s is the logical, science-based solution to end the nightmare. Discover the real causes of Alzheimer's, learn about true brain detoxification, autophagy, type 3 diabetes, cellular health, and so much more.