Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

A manual for relating to the brain in a revolutionary new way, Super Brain shows you how to use your brain as a gateway for achieving health, happiness, and spiritual growth. Two pioneers, bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one...

From a leading neurologist, neuroscientist and practitioner of Ayurvedic medicine, comes a rigorous scientific investigation of the healing power of sound, showing readers how they can use it to improve their mental and physical wellbeing. Why does a baby’s cry instantaneously flood a...

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

Welcome to the better half of your life. The New York Times bestselling author of The Female Brain explains how a woman’s brain gets “upgraded” in midlife, inspiring and guiding women to unlock their full potential. “This is an important book. I want all women to read it. I wish I had...

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

Healing the Addicted Brain is a breakthrough work that focuses on treating drug and alcohol addiction as a biological disease - based on the Recovery Science program that has helped thousands of patients defeat their addictions. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing tools and strategies designed to overcome the biological factors that cause addictive behavior along with proven treatments and medications.

In Your Brain Is Lying to You, Julian Shaw takes you inside the hidden mechanics of the human mind, showing how your thoughts manipulate your perception, distort your confidence, and quietly sabotage your progress. Blending neuroscience, psychology, and practical storytelling, this book reveals how to catch your brain in the act, challenge its illusions, and rewrite the mental code that shapes your life.

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

“There are words that are so familiar they obscure rather than illuminate the thing they mean, and ‘learning’ is such a word. It seems so ordinary, everyone does it. Actually it’s more of a black box, which Dehaene cracks open to reveal the awesome secrets within.”—The New York Times...

New science reveals the groundbreaking potential of the vagus nerve to regulate your body’s vital systems and heal a wide variety of medical conditions without drugs The vagus nerve is fundamental to our health and vitality, coordinating critical functions from the precise heartbeat we need to...

A revolutionary full-body approach to relieving anxiety, from bestselling author and nutritional psychiatrist Uma Naidoo, MD In this groundbreaking guide, Dr. Uma Naidoo presents cutting-edge research about the ways anxiety is rooted in the brain, gut, immune system, and metabolism. Drawing on...

Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and...

One of our greatest philosophers and scientists of the mind asks, where does the self come from -- and how our selves can exist in the minds of others. Can thought arise out of matter? Can self, soul, consciousness, "I" arise out of mere matter? If it cannot, then how can you or I be here? I Am...

From a Forbes 30 Under 30 scientist comes a fascinating exploration into how the brain creates our conscious experiences—potentially revolutionizing neuroscience and the future of technology—transforming the very fabric of our society. Throughout history, two perspectives on the world have...

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

New York Times bestseller · This groundbreaking book from New York Times bestselling author Daniel J. Siegel, M.D., introduces readers to his pioneering, science-based meditation practice. Aware provides practical instruction for mastering the Wheel of Awareness, a life-changing tool for...

Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey. He explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena to near-death experiences to quantum physics and beyond.

In 1848 Vermont, railroad foreman Phineas Gage sat above a hole, preparing to blast through some granite. A 13-pound iron rod fell from his hands into the hole, triggering the explosion and sending the rod straight through Phineas' head. Thirty minutes after this terrible accident, Phineas sat on the steps of a hotel, patiently waiting for the town doctor to arrive. He chatted with his amazed coworkers as if nothing had happened. But something terrible had happened.