Brain Science

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve Jobs Who wouldn’t want a better memory? Dr. Scott Small has dedicated...

Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their...

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

The creators of the award-winning science podcast for kids, Brains On!, present a humorous, fact- and fun-filled look at life on Earth -- from deep sea creatures and carnivorous plants to the human body and stinky bacteria. Perfect for STEM fans! Did you ever wonder why jellyfish sting? Or if...

Dr. B’s Concussion Breakthrough is an easy-to-understand and relatable guide to natural concussion recovery. With this book, you’ll learn the hidden connection between whiplash, neck injuries and post-concussion symptoms, how to minimize brain damage after a concussion, the best tools and strategies to aid your brain while healing, the best tools and strategies to aid your brain while healing, strategies to help suppress or eliminate post-concussion symptoms, the six food types you must avoid after a concussion, 14 supplements that can help with recovery, and more.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

A groundbreaking look at the science of learning: how it works both in the mind and in the classroom, which teaching techniques are most effective, and how schools should (and absolutely should not) use instructional technology. This is an essential resource for teachers, anyone interested in...

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

What does it take to make sure she experiences the big O (or a few of them) every single time? When it comes to sex, most men worry that their endurance isn’t sufficient. It’s a common misconception that longer bedroom action = more pleasure. Let’s face it, guys, this isn’t the case! Most women need 10 to 20 minutes of stimulation to reach orgasm. That is, clitoral stimulation. And no, this kind of stimulation isn’t the same as penetration.

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

*Nominated for the 2016 PEN/E.O. Wilson Literary Science Writing Award* *An NBC News Notable Science Book of 2015* *Named one of Publishers Weekly's Best Books of 2015* *A Book of the Month for Brain HQ/Posit Science* *Selected by Forbes as a Must Read Brain Book of 2015* *On Life Changes...

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

One of "12 Books to Start a Smart New Year" by The Wall Street Journal One of the "Top Book Bites of 2021" by New York Times bestselling authors Malcolm Gladwell, Susan Cain, Adam Grant, and Dan Pink's Next Big Idea Club Nominated for the Audie, Porchlight, Nautilus, and William James Book...

A groundbreaking history of the human mind told through our experience of dreams—from the earliest accounts to current scientific findings—and their essential role in the formation of who we are and the world we have made. "A resounding case for the mystery, beauty and cognitive importance...