Brain Science

“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of Leonardo da Vinci and Steve Jobs Who wouldn’t want a better memory? Dr. Scott Small has dedicated...

Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their...

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

Dr. B’s Concussion Breakthrough is an easy-to-understand and relatable guide to natural concussion recovery. With this book, you’ll learn the hidden connection between whiplash, neck injuries and post-concussion symptoms, how to minimize brain damage after a concussion, the best tools and strategies to aid your brain while healing, the best tools and strategies to aid your brain while healing, strategies to help suppress or eliminate post-concussion symptoms, the six food types you must avoid after a concussion, 14 supplements that can help with recovery, and more.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

A groundbreaking look at the science of learning: how it works both in the mind and in the classroom, which teaching techniques are most effective, and how schools should (and absolutely should not) use instructional technology. This is an essential resource for teachers, anyone interested in...

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

This is a true epilepsy saga from age 11 to age 53. Don Miller has had epilepsy for 42 years now. Epilepsy: The Lightning Storm follows an automotive format: the human, the car; the engine, the brain. The brain is like a car's engine - it controls what we do and where we go, and some of us have faulty electrical systems. In adolescence, testosterone shifted my brain into overdrive and flicked the seizure switch. So began a 40-year-journey on epilepsy's electric highway.

The groundbreaking science of how and why we talk, and how this ability impacts every area of our lives Humans are the only species that can transform internal ideas into talk, whether through speech, writing, or sign language. But why do we have this almost magical, special talent? It turns out...

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

*Nominated for the 2016 PEN/E.O. Wilson Literary Science Writing Award* *An NBC News Notable Science Book of 2015* *Named one of Publishers Weekly's Best Books of 2015* *A Book of the Month for Brain HQ/Posit Science* *Selected by Forbes as a Must Read Brain Book of 2015* *On Life Changes...

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

One of "12 Books to Start a Smart New Year" by The Wall Street Journal One of the "Top Book Bites of 2021" by New York Times bestselling authors Malcolm Gladwell, Susan Cain, Adam Grant, and Dan Pink's Next Big Idea Club Nominated for the Audie, Porchlight, Nautilus, and William James Book...

The topic of neurotheology has garnered increasing attention in the academic, religious, scientific, and popular worlds. But there have been no attempts to explore more specifically how Jewish religious thought and experience may intersect with neurotheology. The Rabbi's Brain engages this groundbreaking area.

An extraordinary memoir about the cutting-edge brain therapy that dramatically changed the life and mind of John Elder Robison, the New York Times bestselling author of Look Me in the Eye NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Imagine spending the first forty years of...