Brain Science

Compelling, accessible, and ultimately revelatory, Brainwashed exposes the biases and unsubstantiated claims crippling true scientific advancement in the area of CTE research. This is a must-hear for anyone who cares about the future of youth sports and the survival of our nation’s most beloved game.

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

This is the most unique quiz show ever! Brian Brain's quizzes can be enjoyed by the whole family. Why? Because there are always two sets of questions: one for the younger members of the family (the Budding Brains) and one for the grown ups (the Boffs). Each Budding Brain question is taken from the basis of the UK National Curriculum and is specific to the child's age group, Key Stage, and subject.

In Brain Hacks, you won't find another overwhelming list of 500 obvious tips. Instead, you'll discover a curated set of powerful, often counter-intuitive productivity hacks, each one backed by surprising and simple explanations from neuroscience. This book is the user's manual for your mind that you were never given.

Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense of self - and how this might be augmented by machines, so that the entire universe will be within our reach.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

When Michaeleen Doucleff, PhD, author of Hunt, Gather, Parent, decided to address her family’s screen time and dependence on processed foods, she found that study after study refuted nearly all the claims she’d read in the media about dopamine and the supposed reasons we’re so inclined to pick up our phones or raid the pantry. She took this new neuroscience and psychology and merged it with practical experience, shifting the power dynamic back to families: instead of devices and foods controlling us, we control them, and both screens and the pantry become tools rather than burdens.

Brantz Myers has been monitoring the research and journaling the connections between nutrition and health for over 30 years while working in the health informatics sector. He has actively tracked the science and evidence-based research on the molecular interactions between nutrients and our bodies as well as physical and mental exercises that can positively impact our health and wellness.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

This audiobook covers a wide range of topics, such as artificial intelligence (AI), its effects on the society, and its future, psychopaths and sociopaths, and about dissociative identity disorder, more commonly known as split personality disorder. This book teaches you the basic topics in neuroscience and neurology.

This Is Your Brain on Sports is the audiobook for sports fans searching for a deeper understanding of the games they watch and the people who play them. Sports Illustrated executive editor and best-selling author L. Jon Wertheim teams up with Tufts psychologist Sam Sommers to take listeners on a wild ride into the inner world of sports.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

Matt, a shy but engaging and resourceful student, discovers that his recently deceased father was involved in research that could enable the construction of the world's first conscious machine. Matt's enquiries lead to him being kidnapped, as he is caught in the crossfire between two groups pursuing that goal - one led by a Russian billionaire and another backed by the US military. Matt has to do more than simply survive. He has to harness these powerful forces to his own ends, and his life as well as his family's is at stake.

In Beastly Brains, Nancy Castaldo delves into the minds of animals and explores animal empathy, communication, tool use, and social societies through interviews and historical anecdotes. Researchers from Charles Darwin to Jane Goodall have spent years analyzing the minds of animals, and today's science is revolutionizing old theories and uncovering surprising similarities to our own minds. Humans are not alone in our ability to think.

Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture. Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse.