Brain Science

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of "weak" character and "bad" moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking The Addiction Solution, David Kipper and Steven Whitney distill these exciting findings.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Reveals the truth behind the controversial issue of vaccine-related injuries. Proponents declare that vaccines have saved millions of lives. Critics claim that the success is overstated and that vaccines may even be dangerous. Many consider mandatory vaccinations a violation of individual rights or religious principles. Many in public health argue that vaccine mandates are critical and justified and that antivaccination sentiment has resulted in outbreaks of preventable childhood illnesses.

With "wonderfully logical detail...exciting storytelling and moving characterization" (Anthony Boucher), science fiction master Poul Anderson explores what happens when the next stage of evolution is thrust upon humanity and animals. As Earth passes out of a magnetic field that has suppressed intelligence for eons, the mental capacity for all mammals increases exponentially, radically changing the structures of society.

A New York Times Editors' Choice A Next Big Idea Club and Sierra Magazine Must-Read Book A Behavioral Scientist’s Notable Book of 2024 A Financial Times Best Summer Book A Bookshop Most Notable Science Book of 2024 A deeply reported, eye-opening book about climate change, our brains, and the...

Dive into the fascinating world of how both your brain and AI learn through supervised learning! In this engaging and accessible book, neuroscientist Dr. Tursun Alkam takes you on a journey to explore the incredible learning capabilities of the human brain and the revolutionary world of Artificial Intelligence.

“If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing weight? If you’re like most of us, you’ve tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar...

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

An extraordinary memoir about the cutting-edge brain therapy that dramatically changed the life and mind of John Elder Robison, the New York Times bestselling author of Look Me in the Eye NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Imagine spending the first forty years of...

The topic of neurotheology has garnered increasing attention in the academic, religious, scientific, and popular worlds. But there have been no attempts to explore more specifically how Jewish religious thought and experience may intersect with neurotheology. The Rabbi's Brain engages this groundbreaking area.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

Has anyone ever told you gamers out there that your time would be better spent studying? Well, don't let go of that joystick just yet! Turns out, advancing to that next level of Super Mario Brothers has a similar effect on your brain as getting an A on your spelling test. Video games have been successful at training elite groups in the US military and future doctors. Discover how they can help boost your brain power too!

From renowned neuroscientist Dr. Vyshedskiy comes a bold and original account of the evolutionary journey that led to humanity’s most defining trait: syntactic language. Drawing on over 40 years of research and his acclaimed course Neuroscience of Consciousness and the Evolution of Language at Boston University, Vyshedskiy masterfully bridges cutting-edge neuroscience with anthropology, linguistics, and evolutionary biology.70,000 years ago, Earth was home to at least six human species. Today, only Homo sapiens remain. What set us apart?

This audiobook covers a wide range of topics, such as artificial intelligence (AI), its effects on the society, and its future, psychopaths and sociopaths, and about dissociative identity disorder, more commonly known as split personality disorder. This book teaches you the basic topics in neuroscience and neurology.

There are plenty of books that profess to tell you the meaning of life. But where can you go to find answers to the little mysteries of life that drive you nuts until you find their solution? Imponderables are questions that cannot be answered by numbers or measurements or standard reference books, and Feldman has devoted his life to the eradication of all imponderables.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

Observer, by Robert Lanza and Nancy Kress is a slick modern, hard sf, standalone, medical thriller combining classic Robin Cook with the hard edge of Black Mirror and Altered Carbon. After neurosurgeon Caro Soames-Watkins’ career has gone down in flames, she receives a strange job offer from...