Brain Science

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

As artificial intelligence reshapes the workplace, you face an unprecedented challenge—one this book transforms into an extraordinary opportunity! Whether you're anxious about your future, struggling to harness AI’s potential, leading teams through change, or preparing to become a Human-AI Coach, Dr. Jon Finn reveals a groundbreaking “first principles” approach to supercharging human cognitive performance—just as sports science revolutionized world-champion athletes' physical abilities.

Should you really read to your baby? Can teaching a baby sign language boost IQ? Should you pipe classical music into the nursery? Dr. Jill Stamm translates the latest neuroscience findings into clear explanations and practical suggestions, demonstrating the importance of the simple ways you interact with your child every day. It isn't the right edutainment that nurtures an infant's brain. It is as simple as attention, bonding, and communication, and it's within every parent's ability to provide.

What does it take to make sure she experiences the big O (or a few of them) every single time? When it comes to sex, most men worry that their endurance isn’t sufficient. It’s a common misconception that longer bedroom action = more pleasure. Let’s face it, guys, this isn’t the case! Most women need 10 to 20 minutes of stimulation to reach orgasm. That is, clitoral stimulation. And no, this kind of stimulation isn’t the same as penetration.

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

This is a true epilepsy saga from age 11 to age 53. Don Miller has had epilepsy for 42 years now. Epilepsy: The Lightning Storm follows an automotive format: the human, the car; the engine, the brain. The brain is like a car's engine - it controls what we do and where we go, and some of us have faulty electrical systems. In adolescence, testosterone shifted my brain into overdrive and flicked the seizure switch. So began a 40-year-journey on epilepsy's electric highway.

All Brain and No Soul? Real Humanity in an AI Age explores the profound shifts in human identity and understanding in the context of historical, scientific, and technological revolutions, particularly the rise of artificial intelligence. Beginning with the author's personal reflections on chaos and order in a changing world, it delves into humanity's displacement from the cosmic center through the Copernican Revolution, the evolution of modern science, and the redefining of intelligence and sentience.

Blinded at age three, Mike May defied expectations by breaking world records in downhill speed skiing, joining the CIA, and becoming a successful inventor, entrepreneur, and family man. He had never yearned for vision. Then, in 1999, a chance encounter brought startling news: a revolutionary...

Our human brain is both unique and similar to that of other species. The only way we can trace its evolution is by comparing it to the brains of animals alive today. In this book, leading neuroscientist Rogier Mars offers an engaging account of the evolution of the brain by exploring the brains and cognitive capacities of animals from the humble sea squirt to the socially minded fox and the tiny shrew.

Leading lifespan psychologist Margie Lachman creates an inspiring new framework for midlife, based on her landmark thirty years of research and work on the MIDUS study, as the defining years of life. We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what...

Thyroid disease patients can experience a number of different complications as a result of their hypothyroid (underactive thyroid) or hyperthyroid (overactive thyroid) conditions. Two of these complications are nerve pain and dysfunction, referred to as "peripheral neuropathy" and muscle weakness with possible atrophy (shrinkage of muscles), referred to as "thyroid myopathy".

Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have – the ones that elicit our care and protection – but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

Are you looking to be entertained and amused? Do you like a challenge? Have you got a long journey ahead of you, and you want the monotony to melt away and be replaced with fun and laughter? We have devised a cunning trivia game book challenge that we believe can only be beaten by a brain ninja or a family of masterminds. You don't have to be a genius to get full marks in a round, but we haven't met anyone who has done it yet.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

“A fascinating look into the strange and sometimes unbelievable history of hypothermic medicine. Jaekl weaves together a story that is part history lesson and part science thriller. This is truly a must-read for any fan of science and science fiction!” —Douglas Talk, MD/MPH, chief medical...

You've probably seen it before: a human brain dramatically lit from the side, the camera circling it like a helicopter shot of Stonehenge, and a modulated baritone voice exalting the brain's elegant design in reverent tones... to which this book says: Pure nonsense.

In "Brain Health Action Plan," Dr. Teryn Clarke provides a comprehensive guide to safeguarding your brain health and reducing the risk of Alzheimer’s disease through simple yet effective lifestyle changes. Drawing on years of expertise in neuroscience and patient care, Dr. Clarke presents practical strategies to take control of your cognitive vitality. From nutrition and exercise to stress management and sleep optimization, each chapter is packed with actionable advice backed by the latest scientific research.