Brain Science

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

Are you looking to be entertained and amused? Do you like a challenge? Have you got a long journey ahead of you, and you want the monotony to melt away and be replaced with fun and laughter? We have devised a cunning trivia game book challenge that we believe can only be beaten by a brain ninja or a family of masterminds. You don't have to be a genius to get full marks in a round, but we haven't met anyone who has done it yet.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

You've probably seen it before: a human brain dramatically lit from the side, the camera circling it like a helicopter shot of Stonehenge, and a modulated baritone voice exalting the brain's elegant design in reverent tones... to which this book says: Pure nonsense.

In "Brain Health Action Plan," Dr. Teryn Clarke provides a comprehensive guide to safeguarding your brain health and reducing the risk of Alzheimer’s disease through simple yet effective lifestyle changes. Drawing on years of expertise in neuroscience and patient care, Dr. Clarke presents practical strategies to take control of your cognitive vitality. From nutrition and exercise to stress management and sleep optimization, each chapter is packed with actionable advice backed by the latest scientific research.

Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their...

A wildlife expert explores what science tells us about animals as unique individuals and why animal personality matters for the human-animal bond and for adaptation in nature. Why are some cats cuddly and others standoffish? Why are some dogs adventuresome, others homebodies? As any pet owner...

“A fascinating look into the strange and sometimes unbelievable history of hypothermic medicine. Jaekl weaves together a story that is part history lesson and part science thriller. This is truly a must-read for any fan of science and science fiction!” —Douglas Talk, MD/MPH, chief medical...

Neuroscientist Explains Brain and AI: How the Brain and AI Learn Via Deep Learning is a captivating exploration of the groundbreaking field of deep learning, presented from both the perspective of human brain function and the rapidly advancing world of artificial intelligence. Author Dr. Tursun Alkam, a neuroscientist with over two decades of experience, guides listeners through the intricacies of neural networks and hierarchical learning, using relatable analogies and real-world examples to make complex concepts accessible to teen and young adult listeners.

Aphasia is a language disorder often brought on after a stroke that causes a loss of ability to understand or express speech. There are a number of different types of Aphasia, including Broca's and Wernicke's. In this book, you will find explanations for these types of aphasia, among others. It will also tell you who is at risk for aphasia. Learn about the various medications and treatments, both medical and natural.

Embark on an enthralling expedition through the Amazon rainforest with "Ayahuasca Healing Psychedelics in Machu Picchu." This uncommon book guides you on an immersive journey into Ayahuasca's profound world, revered by indigenous tribes for its spiritual insights. From mesmerizing ceremonies led by skilled shamans and accompanied by potent chants to the kaleidoscope of visions, you'll be transported between realms. Unveil Ayahuasca's historical significance from Inca civilization to modern science, exploring its potential to address contemporary challenges.

“If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing weight? If you’re like most of us, you’ve tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar...

"Deliciously hilarious. If you care about people and enjoy a good laugh, I politely encourage you to read this book. Immediately." --Adam Grant, bestselling author of Originals From the brilliant comedic mind behind the hit movie Yes Man, a hilarious and pitch-perfect look at the rudeness...

The Science of Menopause is an informative, practical, and engaging guide to understanding what happens to women's health from your 40s onwards. As we understand more each day about what hormone changes mean for women's long-term health, there is an urgent need for an evidence-based book that...

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

My name is Tom Bailey and I'm a trainer and personal growth expert with over 15 years of experience helping people make meaningful, lasting changes in their lives. In this short introduction, I want to share why my book, "Vegas Nerve Exercises to Rewire Your Brain", could be the key to the transformation you've been looking for.

From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

In this smart and timely book, the distinguished moral philosopher Sissela Bok ponders the nature of happiness and its place in philosophical thinking and writing throughout the ages. With nuance and elegance, Bok explores notions of happiness - from Greek philosophers to Desmond Tutu, Charles Darwin, Iris Murdoch, and the Dalai Lama - as well as the latest theories advanced by psychologists, economists, geneticists, and neuroscientists.

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

A New York Times Editors' Choice A Next Big Idea Club and Sierra Magazine Must-Read Book A Behavioral Scientist’s Notable Book of 2024 A Financial Times Best Summer Book A Bookshop Most Notable Science Book of 2024 A deeply reported, eye-opening book about climate change, our brains, and the...